Writer, Blogger, Small Business Owner. MBA education. Fantastic ability to captivate audiences while still using keyword-rich, SEO perfected copy.
|EDUCATION: MBA from Kansas State University||BLOG: None provided|
|CERTIFICATIONS: None provided||CURRICULUM VITAE: None provided|
"So you just finished visiting that sporting goods store online over your lunch break, and like magic, that very same set of irons you looked at is appearing all over the internet. It’s like someone knows that you were looking at those golf clubs and wants to remind you that hey, breaking par on the local course is possible if you just have the right equipment. So, you click on an ad. And what do you get? If the retailer is smart, you get a unique landing page touting not only that sweet set of irons, but a complimentary driver at a 10% discount along with free delivery. Nearly impossible to resist.
That, my friends, is retargeting. Sweet isn’t it?
Sometimes it’s not that complex. Lazy marketers will target anyone that visits any page on their site, and follow them around with generic branding messages. When done right though, and carefully crafted based on what you saw and what you did or didn’t do, its borderline genius. But what is it really?
In its essence, its pixel tracking. A retargeting pixel is placed on a certain page, a certain section or everywhere on a website. Anyone that visits the pages with the pixel get added to an audience (the group of people who visited that page, section or site). They get cookied, and as they wander around the web looking at whatever it is they look at, they are shown ads specific to the pages that were visited. The size of the audience is important – the larger the pool, the greater the chance that someone will re-engage. Pretty simple."