My name is Jacqueline, and I am a freelance writer. I am 27 years old, and I started my freelance writing business when I was 26. I wanted a change in my life, and I wanted to turn my passion into my career.
I specialize in article and blog writing. Writing has always been my passion and it shows through my work. Great content is what people look for when they come to your website or blog. My goal as a freelance writer is to write timely and engaging content that will bring more traffic to your website through SEO.
There are millions of blogs and websites on the internet, so you need content that will stand out from the crowd. I deliver one of a kind content. I have mainly ghostwritten articles for various clients, and I often guest blog on different sites.
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How to Market Your Business Using Social Media
There are a lot of imperative things you have to do in order to start a small business. You need to create a budget, write a business plan and hire staff if you are not working independently. Having a marketing strategy is essential for the success of your business. There are so many ways to market your business such as having an online presence. Social media is taking the internet by storm and having a social media account can help create a lucrative business.
It is important to have an online social media strategy in order to increase buyers and establish a good reputation with consumers. How do you market your business using social media? Well, there are six simple steps that you need to take.
1. Assess Your Assets
The first step you should take before creating an online marketing presence is to look at what you are trying to promote. Who are your target customers? What are your assets? The answer to these questions may seem obvious, but many people don't take these questions into consideration. You have to really think through what you want to promote so you can meet your sales goals. Attracting the wrong customers will not help you get the lucrative income that you want. For example, A Bay Area Airport has small planes for rent, but their business was slow because they were trying to attract pilots that wanted to up their hours. Turns out there were a lot of people on social media who wanted aerial Bay Area tours. Their business took off once they expanded their target.
2. Sign Up For Social Media Accounts
Google+, Twitter, Facebook, and LinkedIn are all social media websites to promote your business. Facebook allows you to create a page for your business. Remember to look at the business rules first before you proceed with creating a business page. You can even create a business page through your personal account. That makes it easier for small business owners to manage it.
3. Look for A Social Media Manager
When you are trying to manage multiple social media accounts, it can become a daunting task. So before you start sending friend requests, following other social media accounts, and posting updates, sign up for a social media manager such as Hootsuite. Hootsuite allows you to manage all of your social media accounts on one site. Social media managers can also schedule your messages to deploy, so you don't have to sit over it all day. It can also allow you to review the success of your tweets so you can keep track of what is working and what is not working. That is the free version of Hootsuite. I suggest you use these tools first before you decide if you want to pay for more services. Some social media manager sites like Hootsuite offers a free trial which gives you a chance to see if the services are worth paying for.
4. Post updates
How will your potential customers know who you are if you do not post updates? Social media websites like Twitter and Facebook are wonderful because you can post updates about your company. When you try to find friends on social media they are going to look on your page to see if you are content is worth following. Provide valuable information about your industry. Post pictures of your company and people enjoying your business. If you want a YouTube channel, you should post videos about customer testimonials and encourage consumers to make their own. Also, share these videos on other social media sites such as twitter and Facebook.
5. Search For Followers and Friends
Google + and Twitter are the easiest ways to find followers and friends on social media. Remember to search keywords to find followers. On Twitter, if you are a small clothing company you would search retail businesses. You can also search for shops around your area. Networking is a big part of internet marketing. Don't send out so many friend requests all at once; I suggest you start out with a few. If you see a company that you are interested in comment on one of their posts immediately. You can say that you are looking forward to seeing their content. Get them to trust you. In order to find friends on Facebook, it is best to start with your family and friends. You can also purchase a Facebook ad for $100.
6. Engage With Followers and Friends
Communication is essential when you are marketing through social media. Interact with your followers and friends by responding to comments on Facebook or retweeting your follower's tweets on Twitter. Your priority is to build a relationship with people before pitching a product or service. Give them ideas and stories for their company or talk to them about topics that have nothing to do with business.
Starting a small business is a big accomplishment, and it takes a lot of hard work. Establishing an online presence can help make finding customers easier. Remember to always keep a professional demeanor. Tweeting, posting on Facebook and adding friends can contribute to creating that lucrative business you have always wanted.