FreelanceWritingGeek

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EDUCATION:  New York Institute Of Art & Design BLOG:  None provided
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Writing Sample

SEO: Algorithm Is Now Communication & Why It Matters

 

 

What's an algorithm and why do I care?

An algorithm is coding a search engine will use to optimize how sites are indexed. In other words it's a digital library that makes it easy for people to find your site according to keywords, value, popularity and then ranks it. Well recently updates to Google's algorithm have many running scared wondering if their sites will survive under the new algorithm.

If their sites are considered "spam" by Google then they may not survive. See they judge it according to excessive backlinks and keywords then someone's site will be ranked much lower than it was when it was under the older algorithm. So basically, if you have excessive backlinking, guest posting and keywords your site isn't optimized for the new search engine indexing. This can hurt your site drastically knocking it down a few notches. So what's the big deal? If your site is not found within the top 10 results (at the very least), then most will not see or trust your content.

How do we optimize our sites with all these changes?

Google has made it clear that they want more natural occurring communication. They then quickly mentioned that obsessive guest blogging, backlinking, and excessive keywords will hurt your ranking possibly even to the point of removing you from their index until such a time as you fix these issues. So how do you optimize your site with the new update? Simple. Guest blogging should be kept to a minimal amount. Only guest blog for sites that you are familiar with and are already a part of. If you are a part of the community then your ranking will bump up however it needs to be a genuine contribution not a fly-by-night post.

Backlinks should be kept to a minimal amount. For example you had posted as a guest on your favorite blog, you can include a link in your description or summary. Another way you can backlink is to do a follow up post on your own site. Simply show the blog owner your previous posts for their site and ask them to check out your latest post on your own blog and if they like it to link to it if they feel they can trust you. It is a natural ongoing relationship not something you must lie through your teeth to get done.

Using excessive keywords is just like letting a kid play cut and paste with your posts. Drenching your article with a slew of keywords removes the natural "communication" factor and will leave you in trouble with Google's indexing.

So how do you use keywords? Easy really. Simply find a couple nouns and the verbs associated with your article. For example, your primary noun is the reason for the post, the secondary noun would be discussing the problem and how to fix it to get the most out of your primary noun. The verb is the how-to or solution to the problem in most cases. So in this article's case you are being shown what an algorithm is and how it effects your SEO, and receiving actionable tips as to how to improve your SEO. I bet now you can guess my keywords.

SEO will always be growing need for your content yet one that constantly evolves and changes. To always be ahead of the game no matter the changes, focus on serving others and do so with a sense of community. By doing so you will receive respect within the virtual community and your site will gain traffic and recognition like no one's business. To succeed with your SEO you will always need to put others' needs before your own and not be "pitchy" but instead conversational. You will find natural co-occurring words (such as pet and cat are usually within the same article together), as well as the natural conversation of the piece in general will get you ranked that much faster. Now you can succeed no matter the update to any search engine's algorithm and always have amazing optimization of your content's ranking and viewing.