I'm an experienced communications professional, having served as a marketing executive in a career of corporate marketing roles. My experience includes the packaged goods industry (Procter and Gamble), restaurant corporations (including Pizza Hut and others), the Home Services Industry, the Temporary Staffing Industry and the Assisted Living Industry. More than these, I'm a food guy, a grocery shopper, a retail guy, and a consumer!
I have written brochure and website copy, worked on TV and Radio campaigns, written news releases and created all manner of printed materials. My skills include writing blog copy and creating social media campaigns.
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Sample A
6 Tax Planning Actions to Help Your Business Grow
As everyone knows, taxes are inevitable. Yet, dread and fear of taxes and tax time are not inevitable. The solution is a simple one: planning. Former President Dwight D. Eisenhower said, “Planning is everything.” Match that up with this African proverb: “For tomorrow belongs to the people who prepare for it today.” Planning is a prime way to help move your business forward. But without careful tax planning, you could set your business back significantly.
What is Tax Planning?
Good tax planning is the ongoing process of preparing for and then properly paying taxes. It includes looking at tax options to determine when and how to manage various business transactions in order to reduce tax liability and to pay taxes in a timely fashion, fulfilling all legal requirements. And, it must not be left to the last moment as you prepare for tax season in order to be most effective for your business.
Possible Tax Planning Strategies
There are many tax planning strategies that can be used. Some focus on the owner’s individual taxes and some focus on the business itself. But the strategies used can accomplish some or all these goals:
6 Tax Planning Actions
Use these six tax planning actions to potentially save a lot of money, save time and help your business grow:
Seek Professional Tax Planning and Preparation Assistance
Work with certified tax planning professionals throughout the year to make sure you meet your business and financial goals. Contact Schwartz & Associates, CPA in Turnersville and Mt. Laurel, NJ, serving corporations and small businesses throughout South Jersey. We help businesses succeed with strategic tax planning and tax return preparation.
Sample B
Signs that You are Ready to Buy a Home
Just about everyone likes music. Maybe you feel like these (modified) words to a popular old song, “I’ve got that moving feeling.” If that’s you, take heart. Buying a home is a big decision but it can have many potential benefits. Gaston Bachelard, French philosopher and writer said it beautifully: “If I were asked to name the chief benefit of the house, I should say: the house shelters daydreaming, the house protects the dreamer, the house allows one to dream in peace.” Check these signs that you are ready to make that big move and then select expert Bay Area movers to assist you.
Here are the Signs to Guide You
Moving to a New Home Calls for Great Bay Area Movers
No matter where you plan to settle, don’t plan to move alone. Also, don’t burden or risk injury to friends, family or neighbors. Instead, call the professionals at Magic Moving, an expert Walnut Creek local and long-distance moving company. They’ll give you a free quote for all your moving services.
Sample C
6 Home Remedies to Get Rid of Baby Dandruff
Parents and caregivers of precious infants have a lot to worry about. Babies are so beautiful and delicate! One of the possibly troubling occurrences is that of baby dandruff, more commonly called cradle cap. However, cradle cap is common and happens normally in newborns and children under the age of one. It usually is not serious nor painful and normally clears up on its own after a while. It is not contagious and is not a result of poor hygiene habits.
What is Cradle Cap?
The medical term for cradle cap is seborrheic dermatitis. It reportedly affects 10% of infants up to the age of one month, peaks to 70% by the age of three months and then drops off to about 7% by the age of one year. Infants obviously have very delicate skin which makes it easy for their skin to become dry and irritated. Cradle cap may start like adult dandruff—dry, flaky skin on the infant’s scalp. Cradle cap becomes somewhat more severe in that it results in crusty patches or crusts of scaling on the scalp. It may involve mild skin redness, skin flaking, oily or dry skin covered with flaky white, yellow, or brown scaling areas that are rough to the touch. These areas of skin dermatitis may also be present on the eyelids, ears, nose, armpits, and groin. https://www.mayoclinic.org/diseases-conditions/cradle-cap/symptoms-causes/syc-20350396
What Causes it?
Causes of cradle cap can include:
What Home Remedies Can I Use?
Here are six simple ways for parents and caregivers to take care of infants and their cradle cap conditions:
Other types of oils also help hydrate the scalp and hair follicles: olive oil, jojoba, and almond oil work. Try a small amount on the baby’s scalp first to see if any of these oils cause irritation.
The people at bean-be-clean have developed a revolutionary scalp massaging brush, a soft, soothing, and safe way to deal with the issues of cradle cap. Regular treatment with this reusable brush will help keep your baby’s scalp clean and healthy. It’s available for purchase from retailers like Costco, Target, Walmart and Bed Bath & Beyond. https://bean-b-clean.com/
Here are some “don’ts” as well:
If the child’s cradle cap is causing discomfort or if the condition seems to persist, it is appropriate to call a pediatrician. He or she may prescribe an antifungal cream or ointment to help treat the condition. https://www.healthline.com/health/parenting/how-to-get-rid-of-cradle-cap#oils https://www.medicalnewstoday.com/articles/325864 https://www.webmd.com/skin-problems-and-treatments/treating-cradle-cap-in-children#2-5
Closing Thoughts
If you or someone you know has a precious infant with cradle cap, these important suggestions can provide significant help in mitigating the symptoms and providing relief. Know that this is a normal and typically short-term condition. Purchase the unique bean-be-clean brush https://bean-b-clean.com/ to help provide the tender care that the young child deserves and will enjoy.
Sample D
8 Steps to Help Your Small Business Develop a Successful Plan to Achieve Your Goals
You may recall the book “Alice’s Adventures in Wonderland” originally written in 1865 by Lewis Carroll. The story relates the tale of a young girl named Alice who falls through a rabbit hole into a fantasy world.
In the book, Alice is walking along a road and comes to a junction in the road. There she sees the Cheshire Cat sitting in the tree limbs and asks, “Would you tell me, please, which way I ought to go from here?” The cat responds, “That depends a good deal on where you want to go.” Alice retorts, “I don’t much care where.” Whereupon the cat pronounces, “Then it doesn’t matter which way you go.” Alice continues, “…so long as I get somewhere.” “Oh, you’re sure to do that,” said the cat, “if you only walk long enough.”
So it is with running a business. You’ll surely get somewhere if you walk or work long enough, but if you know where you are going; if you have a plan, then you will get where you want to go.
Why Does My Small Business Need a Strategic Plan?
It has been said that a goal without a plan is only a dream. A plan provides substance and momentum to drive the motion of your organization towards your goals. Do all organizations need a strategic plan? Yes--companies large and small. While the depth and complexity of the plans will differ based on business size, a strategic business plan can have as much value to a small business as one does to General Motors or Bank of America, for example.
The 8 Steps
Here are 8 tips for successful strategic planning. The key is to make this process a priority.
Engage some professional expertise. Call Estess CPA’s in New Orleans, who specializes in serving the needs of small businesses: www.estesscpa.com
Sample E
Charleston, SC, an Undervalued but Not Underrated City
The term “undervalued” sounds negative, but in a real estate or financial sense, being undervalued is a very good thing, meaning that real estate property has greater value than its cost. In other words, a good deal; a bargain. Charleston is undervalued in that very attractive way. At the same time, this great city is not underrated. Rather, it is highly regarded as a great place to buy a home and a delightful place to live.
Charleston, One of the Top 10 Undervalued Cities in the U.S.
For four years running, SmartAsset, a financial technology company, has published a study about undervalued cities. For the last two years, Charleston has appeared among the top ten cities in that study, appearing in eighth place nationally in the 2018 study. (See: https://smartasset.com/mortgage/undervalued-cities-2019)
This study evaluates nine criteria including real estate price per square foot, unemployment, crime rates, high school and college education, entertainment opportunities, weather and walkability.
Why is Charleston Undervalued?
The key feature is a great purchase value for homes, reflecting a purchase price about 54% below its projected cost. In addition, Charleston ranks highly for:
Why Charleston is a Great Place to Live
U.S. News did a study of 125 metro areas in the United States, finding Charleston among the best places to live, ranking it #41 for best places to live and #31 for best places to retire.
Charleston is known and loved for:
Seek Commercial Construction You Can Count On
Contact Carolina Service Inc., based in Charleston, SC, a full-service construction company offering expert commercial construction, maintenance and repair, space planning and tenant fit-ups. Build a better business: quality craftsmanship, timely construction, and accurate budgets.
Sample F
Common Strategic Brand Management Steps
People may often think of a “brand” as the logo on a package, the name commonly used in advertising or even as the sign on a building, but it is much more than those. A brand is really the total of all that a company stands for. Brand management is the process of defining and connecting all aspects of your unique identity in a way that achieves customer visibility, understanding and trust. And, it allows the company to differentiate itself from its competitors.
What a Strong Brand Achieves
Brand management defines, positions and helps consistently deliver the elements of a brand so that the brand:
The Four Steps of Strategic Brand Management
The process of brand management requires advanced planning. Great brands don’t just ‘happen.’ The following steps can result in the maximum long-term effect:
Key Principles
Utilize these key brand management principles to achieve a strong brand.
Get Expert Strategic Assistance
Contact Coherance Strategy Group, based in Dumfries, VA for expert strategic marketing, brand management and tactical marketing assistance. We’ll help you craft great strategy, create a stronger organization and attract more customers. Make your business amazing.
Sample G
Easy Foods for New Braces Wearers to Eat
Congratulations on making the decision to get new braces. Wearing braces can relieve jaw pain, improve digestion, prevent tooth decay and gum disease, straighten teeth and improve your smile. But, in the process of planning to receive these benefits, you may ask yourself, “Will I be able to eat normally?”
Easy Foods for New Braces Wearers to Eat
The good news is that there are plenty of good food choices while wearing your new braces. You’ll simply need to be careful about what you eat. Focus on foods that are softer; that won’t cause you to break a wire, loose a bracket or get your braces filled with sticky stuff:
As you eat, don’t skimp on the nourishing requirements for your teeth and body, including getting enough protein, calcium, iron and fiber.
Avoid These Things
Things you want to avoid while wearing new braces are:
Tips for Care and Maintenance
While using your new braces, use these tips for good care and maintenance:
Choose an Expert Orthodontist You Can Rely On
Contact Reese Orthodontics, The Smile People, based in Charleston, SC for superb dental care. Over 11,000 people have trusted Reese Orthodontics to transform their smiles and their lives. Great options. Great service. Great results.
Sample H
“Engagement”—What’s All the Buzz?
If “buzz” signifies a continuing sound, an atmosphere or feeling of excitement, then engagement has buzz in spades! It seems like the internet is full of articles on engagement, and marketing thought leaders are now prolific in prescribing principles and means of engagement leading to the sale of products and services, along with retention of clients. It’s a buzz-worthy topic to be sure!
What is Engagement and Why is it Important?
Engagement can be defined simply as the means by which a company establishes a relationship with its clients, leading to more than one sale and then to loyalty. It represents the on-going interactions between a company and its clients. It also refers to the degree or depth of interactions achieved.
Engagement, while certainly needing to result in sales, must include for a client a feeling of being connected to the brand, being heard, having problems fixed and getting answers to questions. Gary Vaynerchyuk, entrepreneur and author, put it this way, “To get customers (or clients,) you need to go from the heart to the brain to the wallet.” Adds Andrew Reid, “Find a way to get personal with your clients and connect with them on a human level.”
According to studies, up to 2/3 of a brand’s profits may come as a result of effective engagement. Further, improved engagement can result in increased cross-sell, improved up-sell and increased order sizes. Gallup research indicates that a fully engaged client delivers 23% more revenue than average.
Engagement activities are efficient too! Client acquisition costs can run four to 10 times higher than the costs of retention. They prevent client churn and engaged clients spend more as well as being more likely to recommend a brand to others.
Measuring Engagement
Measuring engagement involves considering the following metrics:
Strategies for Increased Engagement
Using these strategies will increase customer engagement and reap many business rewards:
Avoid Engagement Mistakes
Avoid these engagement mistakes to propel your brand way ahead of your competitors:
Seek Professional Marketing and Engagement Assistance
When you are tackling tough marketing challenges, including superior client engagement, contact VisionPATH Marketing. We specialize in inbound, content marketing and social media marketing. Our differentiator is strategy before tactics.