My name is Ken Bradford and since my retirement from the insurance industry, I specialize in web design for small business and am a well-published blogging instructor and freelance blog writer. I am the founder of BWC Marketing, a business blogging and web design service catering to small businesses.
I recently co-authored "Writing Better Web Content" and am also the author of the popular "Walking Life's Road". I enjoy being a blogging instructor at Udemy where I have just released my amazing new online blog writing course - "Learn to be a Professional Blog Writer - No Degree Required." In celebration of the course’s launch, I’m offering a 30% discount to the first 100 readers to enroll! (Copy and paste into your web browser:)
► Specialties: ★Website design★ Website development★Web copy writing★Copy editing★Graphic design★Search Engine Optimization (SEO)★Business blog writing★Corporate blogging★On-page optimization★WordPress★Blogger★Social media marketing★Social networking★Content marketing★ Inbound marketing★Marketing communications★Business networking★Mentoring★Public relations
|EDUCATION: None provided||BLOG: Freelance Writers Connection|
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With the ever-growing popularity of social media, some business owners seem to feel that using an informative blog in their content marketing strategy might be a little out of date. Wrong!
You must take advantage of the benefits of social media, but remember, the owner of the social network controls what you can and cannot do. An effective content marketing blog allows you to control the look, context, and the type of experience you want your visitors to have.
Content marketers can serve up a mix of content on their blogs. Each type of content can be easily categorized as opposed to the rapid scroll display within a social media network.
While some may think that blogs just might not be totally social, this excellent form of content marketing has a lot of advantages social media postings don't.
Successful freelance blog writers must have a certain curiosity about people, things, activities, and life. When a person blogs only about things they know, that's a hobby.
Good freelance writers have a research oriented mindset. They even research blog posts on familiar topics, because they want to make sure the blog content is current and accurate.
Anyone can start a blog, but only after mastering the building blocks for effective blog writing can it be successful. Business blogging is about telling stories that inform, educate, or entertain a target audience. Content marketing is much more that just broadcasting information.
Successful blog writers have the necessary time, patience, and commitment to get the job done.
If you have been putting off starting a business blog because you don't have the time or just don't think blogs are helpful to marketing, you may want to give it a little more consideration.
There are many benefits to business blogging, including:
● Attracting more relevant traffic to your website.
● Build trust and demonstrate your expertise.
● Accumulate valuable content for social media.
● Generate leads.
● Get customer feedback.
The benefits of starting a business blog may not be immediate, but consider it an investment towards future business growth.
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
A sample of blog posts written on a variety of legal topics for attorney clients. Includes medical malpractice, distracted driving, and auto accident injuries.
Attorneys should be blogging because it's the most efficient way to promote a law firm and extend the reach of any other existing web real estate. Some of the important reasons attorneys and law firms need a high-quality business blog include:
● Blogging is a great way to build your brand and cement your image.
● Blogging can help you build your professional reputation as an expert in an area of law.
● Blogging will expand the reach of your professional website.
● A blog can help others by providing guidance, advice, expertise and resources to your readers.
● Blogging is an excellent way to express a point of view.
Educational blog posts explaining the importance of various types of insurance coverage in a home insurance program. Includes umbrella liability insurance, business insurance for home business, and ways to help home insurance protect your home.
A very important lesson all insurance professionals must learn is that great content marketing only happens when high-quality web content is created to help, not necessarily sell.
The key to successful insurance marketing today is gaining a high level of online visibility. The days of leaving door hangers or making those late-night calls are over.
By creating an educational insurance blog, you always provide fresh and relevant information. Insurance blogging makes gives you a higher visibility and makes you unique, which equals more leads and increased insurance sales.
Many people find the topic of insurance quite boring, but by keeping your insurance blog simple and informative, you can give current and potential customers what they want.