As of July 2020, 4.57 billion people were active Internet users, translating to 59 percent of the global population, with 3.6 billion people using social media worldwide. With that many people trawling the web, you need to make sure your content marketing game is ON. If not, you’ll be missing out on lots of opportunities for your brand to engage with your audience and achieve untold growth for your business.
One of the best methods for attracting new customers to your business and spreading brand awareness is through content marketing. This branch of your advertising approach focuses on creating, publishing, and distributing relevant and valuable content online so as to reach a targeted audience and incentivize profitable customer action. Hiring a professional writer to help propel growth is key.
Bottom line is, you need content marketing if you want to enjoy long-term, sustainable growth. However, many marketers and business owners don’t really know how to put a successful content marketing strategy in place. Only about 62% of businesses have a documented content strategy, in fact.
To help you out, here’s a round-up of content marketing tips to help you build a foundation for success.
1. Your content should have clear, measurable business goals
It’s easy to get overwhelmed by the sheer amount of content that can be created for your business, from Instagram Stories and blog posts to e-books and podcasts. It’s also easy to jump right into every platform and overload your strategy. However, every single piece of content you put out there should have a clear, measurable business goal in order to be effective. Simply saying you want to get more views or likes isn’t a comprehensive business goal.
2. Understand your buyer’s journey
A good content marketer knows a strategy must engage and entertain a reader at any and all stages of the buyer’s journey. Your content should have the goal of initially attracting new visitors to your site, but it should also be able to convince hesitant prospects to buy your product or service, encouraging customer retention and brand loyalty over the long term.
3. Track your performance
Quality content is critical, to be sure, but it won’t mean a thing if visitors don’t convert into paying customers. This is where analytics comes in. It allows you to carefully monitor, track, and report on the numbers so you can see what’s working and what isn’t at any moment in time.
4. Stay up to date with consistent content
It’s important to ensure your content stays up-to-date and relevant to search engines. Do this by:
- Excluding the year in the URL when optimizing content so you can stay evergreen.
- Including the year in the title of your content.
- Schedule your editorial calendar to check back with this content every year so you can refresh the text as well as update the title tag and meta description.
When you publish consistent content, this helps you rank in the SERPs and it establishes trust in your readers.
5. Repurpose your content
Why reinvent the wheel every time you create a blog? It takes a lot of time and effort to craft useful, engaging content, so it’s in your best interests to recycle existing content for peak efficiency. This is a good way to reach a new audience and give your existing audience another chance to see it.
6. Keep your brand voice steady across channels
Produce similar messaging that aligns with your brand’s value and voice across channels, from YouTube and Facebook to Instagram and Spotify. Viewers should be able to watch one of your YouTube videos, for instance, then click a link to a blog post, and instantly get the sense that it is the same company. Make sure your team knows to promote a consistent brand voice across all channels to establish brand recognition.
Contact Content Runner
We have some of the best writers around here at Content Runner, all skilled at creating stellar content for your website or blogs. Contact us online or get in touch with one of our niche writers to learn more.