Debunking the 4 Myths of Content Marketing

Debunking the 4 Myths of Content Marketing

As a business owner, you know the importance of content as part of your marketing strategy. But you perhaps have been falling into the trap of believing things about content marketing that aren’t quite true. We’re here to debunk the four myths of content marketing. Myth 1: Content Needs to be Serious Fact: You may be used to seeing content originating from a subject matter expert, with lots of technical terms, buzzwords and data points. This has fostered a perception that content only stands out when it has a serious tone, which may prevent you from exploring the lighter side…

Content Gap Analysis: Identifying and Closing Your Content Gaps

Content Gap Analysis: Identifying and Closing Your Content Gaps

photo credit: Burst As a business owner, you already know that solid content is essential to your online marketing strategy. After all, awesome content helps your business grow sales and increase brand awareness, positioning you for greater success. But achieving the perfect blend of content is critical when trying to build your online reputation over time. What Exactly IS a Content Gap?   This simply refers to a situation where your competitor is able to meet a customer need that you can not. If you remember one thing about content gaps, remember this: they represent lost opportunities to earn customer…

7 Tips for Building Trust in Your Brand

7 Tips for Building Trust in Your Brand

If you want to strengthen the building blocks to create a loyal customer base, you have to start with nurturing a brand that people can put their faith in. With any luck, those people will become ambassadors for your brand, which is why it’s so important to build trust through a strong online marketing plan. One easy way to boost visibility is to put more effort into your online marketing efforts. Then, you can reach customers you wouldn’t otherwise be able to reach. From relevant, compelling writing to timely blogs, you can implement a strong, multi-faceted online marketing plan that…

How-To Guide: Writing Catchy Headlines and Blog Titles Readers Can’t Resist

How-To Guide: Writing Catchy Headlines and Blog Titles Readers Can’t Resist

Brainstorm content ideas with your team. Photo credit: Burst It’s one thing to be able to write compelling content – it’s quite another to ensure it gets read and ranked. In a world where the average attention span gets shorter and shorter – some estimates equate our attention spans with that of a goldfish — nailing the title is absolutely critical. Titles sell content. They sell it on social media, they sell it in search engines, and they sell it in email. However, crafting titles seems to be a sticking point with many people – especially business owners who write…

How to Make Shareable Content

How to Make Shareable Content

Content creation is growing at an exponential rate. There are more than four million blog posts being created every single day, with more than 400 million people reading more than 20 billion pages on WordPress alone. That’s not even counting the hundreds of millions of status updates, photos, and videos that are uploaded daily. As a small business owner, you may assume you can grow just by creating fresh content on a regular basis. But with that much content churning out every day online, you’ll need, as they say in “Jaws”, a bigger boat.   It takes much more than…

Quality vs. Quantity: Should You Write One Long Blog Post or Several Short Ones?

Quality vs. Quantity: Should You Write One Long Blog Post or Several Short Ones?

In your quest for generating compelling content for your small business website, you likely have run into this conundrum before: should you write one long blog post or several short ones per week? What has more impact? Which adds more value to your customers? Ah, therein lies the question. You’re not the only one struggling with this. Both are important and both can be seen as your best strategy. But the answer isn’t the same for everybody. Consider this: if you had to choose between writing five low-quality blog posts or one high-quality blog post this week, which do you…

5 Tips to Capturing Attention and Creating Compelling Content

5 Tips to Capturing Attention and Creating Compelling Content

As attention spans get shorter, so too does the content you see online. About 53% of mobile site visitors will leave a page that takes longer than three seconds to load, says Google, and at the same time, most online visitors will give you just a few seconds to pique their interest. If they are bored by what they see, they will move on. It’s as simple as that. So, in essence, you only have a few sentences to draw them in, maybe a paragraph at best. Make it count. Here are five tips to capturing your audience’s attention through…

Tips for Promoting Your Content

Tips for Promoting Your Content

So you’ve got the content for your website, whether that’s landing pages, blogs, etc., but now how do you get it out there in front of the people who need to see it? Unfortunately, content promotion is where many companies fall short when it comes to their overall marketing strategy. Your job isn’t done once you’ve built your content framework or even once you’ve splashed it on your social media channels. The Internet is a crowded place. Even if your content is amazing, it’s competing with a lot of other amazing content out there. You need to promote it if…