eBooks, which Amazon introduced with the release of its Kindle reader in 2007, have leveled the playing field for authors. In the old days of trying to publish a book, an editor for a major publishing house was the one to decide whether an author’s work had merit. With self-publishing, readers alone make this decision. Now that the sale of eBooks has surpassed traditionally printed books, would-be authors everywhere are considering the numerous benefits of self-publishing. Some of these include:
- Ability to publish with the push of a button
- Writer profits maximized compared to traditional publishing methods
- Minimal expenses if you handle the entire project yourself
- No shipping costs and buyer receives product immediately
Choose Your Topic and Create an Outline
In order to experience success with eBook sales, you need to write what people want to read and not necessarily what you feel the most passionate about. However, it’s a great combination when these two things mesh. When writing a non-fiction book, your topic should be both specific and useful. Remember that information sells and people will read your book if it solves a problem for them. Once you have selected a topic, decide who your target audience will be and market to them accordingly.
Writing an outline before you sit down to write the actual eBook will help you stay focused. It should include the major points you want to cover along with several notes about what to include. As you start writing, fill in each section with details you have researched. You may find that you go through this process several times, adding more content each time. This is fine as long as you don’t overdo it and start adding unnecessary material just to boost the page count. One of the major benefits of eBook publishing is that your work doesn’t need to be any specific length to be useful.
Choose Your Title and Cover Image Carefully
Most readers use the title and cover design to decide if they want to invest time in reading what you have to say. If your title is boring, the potential reader will assume that the content is as well. With so much on the line, you may want to write your entire eBook before deciding on its title. The title, as well as the image you choose for the cover, needs to pack an emotional punch with the reader. They both need to convey the essence of what the book is about while standing apart from other books in the same genre.
Set a Schedule for Writing
If you already make your living as a writer, you should know which times of day are most productive for you. If not, experiment for a few days to determine when you feel the most energetic and focused. Here are some other tips from Copyblogger to help you stay productive while composing an eBook:
- Eliminate distractions while you’re writing. If you need to be on the Internet for research purposes, consider blocking social media sites and other places where you might be tempted to waste time.
- Set a timer if it helps you commit to writing for a specific length of time.
- Don’t do any editing while writing your first draft. There is a separate process for that later.
Make sure that the content you are writing offers unique value to the reader. If the market is already saturated with what you’re writing about, adding to it could be a waste of your time. Be sure to spend time researching what other people have already written on the same topic and decide how to make your message more attractive.
Re-Write Your Draft
Copyblogger recommends setting your eBook aside for a few days so you can edit it with a fresh set of eyes. You want to look for redundant or missing information, typos, misspellings, and grammatical errors. Once you have corrected those, consider the flow of your writing. Does it make sense to you when you read it from start to finish? You may also want to consider hiring a few people to provide feedback at this stage. You may serve your reader better if you change the order of your chapters or sections.
Before you release your eBook to the public, print in out or view it in an eReader format. You may even want to consider hiring an editor or bartering services with another writing friend. That is because your own errors, such as omitting words or typos such as it instead of in can be hard to see. Once you’re satisfied that your copy is error-free, it’s time to publish and promote.