We’ve been in the writing business a long time. As content generators, we know a thing or two about what goes into creating an amazing piece of writing. It doesn’t come easy to everybody…it takes time, patience, some knowledge and tenacity to keep people engaged and riveted.
Here are some FAQs that may help you in your quest to achieve high-quality blogs, landing pages and more.
Q: Should I Hire Someone to Write for Me?
A: If you don’t have the talent or time to craft engaging copy, hire professionals to write it. It’s that simple. It’s worth the cost of having someone tackle this task for you, as opposed to trying it yourself, especially if you’re prone to missing deadlines or know you aren’t really that strong of a writer. Maintaining professionalism when it comes to the content you put on your site is paramount if you wish to build trust with your readers and highlight your subject matter expertise. This is the only way to gain a loyal following.
Q: What Does “Shareable” Content Mean?
A: The content you have written, or that is crafted for you by a pro, must be shareable. That is, it must be entertaining and informative, compelling your readers to say “so-and-so would love that!” and then share it. Content is so much more than simply spreading information…it has to contain something that’s buzz-worthy, something that spurs people to share it with their friends or help others. Like Moz says, content that is compelling will draw a big response.
Q: Where Should I Put the Call to Action?
A: For a blog or web page, you need to tell people what you want them to do in order to get a response. Traditionally, you would see a call to action (CTA) at the bottom of a piece of content. But in this day and age, you just can’t reasonably expect someone to keep scrolling through 500 words of dense text to get to the bottom. That’s why you should pepper the CTA throughout the content a few times, depending on overall length. Many people will only have enough patience to skim through the first couple paragraphs. That’s where you have to catch them.
Q: Am I Being Too Salesy in My Blogs?
A: Possibly. This is a big downfall of business owners who write their own blogs. This is not the place to toot your own horn or brag about how incredible your company is. Leave that for the landing pages. Use the blogs as an opportunity to educate people about things they care about. Don’t make an obvious sales pitch; rather, tell them how your knowledge, products and services can benefit them. Basically, you want to solve their problems. Remember: highlighting your company’s accomplishments isn’t the main reason people are on your site in the first place. You have a value to offer them: show it.
Q: What’s My Unique Selling Proposition?
A: Entrepreneur says: the more your offer, pitch, etc. stands out from the competition, the better chance you will have of gaining the response you want. It’s essential to know and understand your unique selling proposition from the beginning. A selling proposition is a promotion you’re offering that gives readers something your competitors don’t, can’t or won’t, and it must be strong enough to draw in new customers who will ultimately buy your product or service.
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Breathing new life into your website takes a blend of compelling copy and strategic placement. Contact us now or locate a niche writer who truly knows your industry and can create a more engaging online presence for you. Got more questions for us that don’t appear here? Don’t hesitate to drop us a line.