As a business owner, you know the importance of content as part of your marketing strategy. But you perhaps have been falling into the trap of believing things about content marketing that aren’t quite true. We’re here to debunk the four myths of content marketing.
Myth 1: Content Needs to be Serious
Fact: You may be used to seeing content originating from a subject matter expert, with lots of technical terms, buzzwords and data points. This has fostered a perception that content only stands out when it has a serious tone, which may prevent you from exploring the lighter side of your brand. As a result, you could be missing out on building a human connect with potential customers, says LinkedIn.
Your content should be based in fact and reflect your knowledge in your niche, BUT it should also be engaging and light hearted.
Myth 2: Anyone Can Create Quality Content
Fact: Nope. Not even close. Neil Patel puts it like this: the reality of content creation is that it is very much like working on a car. The simple stuff, such as topping off the oil or tightening some connections, can be done on your own. But when you start getting into more complex matters like fixing the engine or brakes, your best bet is bringing it to a professional who deals with that sort of stuff day in and day out.
Right now, you may be thinking: “It’s just writing! What’s so hard about that?” A lot, actually. It’s very challenging to create impactful stories, which is tough on its own, but when you consider you have to churn out engaging content not just once but several times a week, AND you have to weave keywords in so it has an SEO impact, well, this is a whole different beast entirely.
Like you would hire a mechanic for your car, just hire a professional writer for your content marketing. Trust us.
Myth 3: Strictly Text-Based Content is Enough
Fact: Not so. This myth is fairly common and we can understand the confusion. But all you have to do is take a look at Facebook post stats, and you’ll see where you’re going wrong. Most people feel drawn to content that is broken up in some way by a visual, whether an infographic, screen shot, or stock photo.
The most vital component is your copy, of course, with a tangible value that goes beyond leading people directly to your service or product. But you also need a visual component included in the article as well. This breaks up dense text and draws the eye, making it easier on the reader to finish the piece.
Myth 4: More Content = Better Performance
Fact: Not exactly. Content engagement is deceiving because it encourages us to produce more content in the hopes that people will interact with it more. But this doesn’t always mean all that content was valuable to them. Our culture is going through a content shock right now, where in the last few minutes you’ve been reading this blog, you’ve likely gotten several emails, messaging apps, social media alerts, and the like.
It’s a double edged sword: on one side, we’re creating all this abundant content and on the other, readers’ ability to retain that content is lower than ever. Remember to keep the customer at the center of your content creation, being mindful of the customer value before distributing any piece of content online.
Contact Content Runner
If you need help with creating meaningful content, why not hire one of our writers to do it for you? They know your niche, they know how much content is ideal, and they know how to reach your audience. Contact us today to learn more.