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That Awkward Question: How Much to Pay Freelance Writers

That Awkward Question: How Much to Pay Freelance Writers

  When you’re new to hiring freelance writers from Content Runner, knowing how much to pay can be tricky. You don’t want to pay so little that you receive poor quality in return. Another risk of underpaying is that good writers will abandon your work for better-paying assignments when the opportunities present themselves. On the other hand, you have a budget to maintain and you can’t afford to spend all of it on content. It might sound like a catch-22 situation, but this is a solvable dilemma. Content Runner Stays Out of Price Negotiations If you decide to establish direct…

Why You Should Answer Every Client Inquiry

Why You Should Answer Every Client Inquiry

Clients have a number of ways to view the Writer Directory, including by rating, location, Twitter follower count, and most recently logged in. After a client reads your profile, he or she has the option to contact you by clicking on the Send Message tab. As someone who has been with Content Runner for two years and has landed excellent gigs that started with a single email inquiry, I encourage you to respond promptly and thoughtfully to each one. The Year-Long Project I Almost Ignored About 15 months ago, I received an email inquiry from a client who was looking…

Looking for Writers Smarter than Donald Trump?

Looking for Writers Smarter than Donald Trump?

In a February 2016 Seattle Times article, a columnist analyzed parts of Republican presidential candidate Donald Trump’s debate speech and concluded that he speaks to the American public as though they were fourth graders. The Seattle times columnist used the Flesch-Kincaid Readability Scale, which is available with many word processing programs and as an Internet download, to come up with the grade level equivalent. In Trump’s case, his choice of simpler, emotion-laden words appears to be working. According to the article, Trump is reaching a primal state of fear in his supporters with his word choices. He may speak like…

Content Runner March 2016 Updates

Content Runner March 2016 Updates

New User Onboarding Updates New users on Content Runner were a bit intimidated by all of our features and rather than asking questions or reading our help documentation, many of them would never place an order. We are in the process of fixing that, by creating an onboarding help sequence that will pop up useful information for first time users of Content Runner. This should roll out later this week and we are excited! Content Quality Roll Out Complete Our content quality initiative has been fully implemented and we are happy to announce that both the content metrics and revision…

Tutorial: Setting Up a New Account and Placing an Order

Tutorial: Setting Up a New Account and Placing an Order

Getting started on Content Runner is easy and this tutorial will walk you through how to create an account and place your first order. For your first project, we recommend one of 2 options: Navigate to the Writer Directory, review writer profiles message writers that you like about your project. Once you find the writer you want to work on your article, you can send them a direct order. Alternatively you can post your article as a “Pool Order” to the Content Runner “Site Wide Favorite” writers and first come first serve one of them can pick it up and…

How to write an eBook

How to write an eBook

eBooks, which Amazon introduced with the release of its Kindle reader in 2007, have leveled the playing field for authors. In the old days of trying to publish a book, an editor for a major publishing house was the one to decide whether an author’s work had merit. With self-publishing, readers alone make this decision. Now that the sale of eBooks has surpassed traditionally printed books, would-be authors everywhere are considering the numerous benefits of self-publishing. Some of these include: Ability to publish with the push of a button Writer profits maximized compared to traditional publishing methods Minimal expenses if…

How to Write a Business Proposal

How to Write a Business Proposal

Before you write a business proposal, it’s important to conduct research on your customer in order to cover the issues that are most important to them. This background information is essential so you can write a proposal that answers the prospect’s questions and persuades him or her to choose your company to meet a pressing need. Your proposal should demonstrate that you know what is important to the customer instead of containing only selling points. Below are several ways you can conduct this research so you are as prepared as possible when it comes time to write the proposal. Schedule…

How to Write a Product Description

How to Write a Product Description

Writing a description of a product seems like something that would be simple until you actually try to do it. According to the website Practical Ecommerce, descriptions must be unique, compelling, and informative to capture the attention of online shoppers. Uniqueness is also essential to avoid a Google penalty for copying descriptions for identical products from competitors or having little variance to your word choice for products in the same category. The person reading a product description needs to see the value in it before even considering taking the next step and making a purchase. If it’s dull or doesn’t…

How to Write a Newsletter

How to Write a Newsletter

A newsletter can be an effective way for companies to get important news to employees, customers, and vendors in a timely fashion. Nearly any type of organization, from churches to schools to government agencies, could benefit from a regular newsletter. However, the newsletter must be well organized and written in order to keep people interested in receiving it. It also needs to be highly targeted to the intended audience. Like blogging, many people start out with good intentions to produce an engaging newsletter but stop once when they run out of time, inspiration, or don’t receive the feedback they anticipated.…

Where to Find Quality Images to Enhance Your Online Content

Where to Find Quality Images to Enhance Your Online Content

When it comes to publishing blogs and articles online, great content is only the beginning. You also need a high quality image that relates to your content and visually appeals to your readers. Jeff Bullas, a social media, content, and digital marketing expert, states that articles with an accompanying photo get a whopping 94 percent more views than those without. If that’s not enough to convince you, here are some other statistics: 60 percent of consumers state they are more likely to contact a business when an image shows up with content in search results. If you post the article…