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Best Practices for Promoting Your Content on Social Media

Best Practices for Promoting Your Content on Social Media

No one ever said that content marketing would be easy. After brainstorming several ideas for a piece, drafting the initial concepts, writing and editing it, creating the visuals, and finally publishing it, you’re still not done. Now you must decide how to promote your content as well as how to measure how successful you are in your promotional efforts. It’s a big job, which is why marketing agencies typically divvy up the tasks among several people. If your piece of the equation involves promotion, you might not even know where to start. Have We Really Reached Facebook Apocalypse? On January…

Why You Need to Start Your Blog Post with a Bang

Why You Need to Start Your Blog Post with a Bang

In Writing a Headline is Like Going on a Blind Date, we explained how there’s nothing more important than choosing a title for your blog post. After all, people aren’t going to read further if they’re already bored by the title. Now that you have that down, we introduce you to the second-most important thing in writing a blog post: the opening paragraph. An article at copyblogger.com states that having an awesome headline followed by a not-so-great first paragraph is like inviting people to your house and then slamming the door in their face. Ouch! Tips to Keep People Reading…

It Doesn’t Matter if You’re a Great Writer if You Can’t Format a Blog Post

It Doesn’t Matter if You’re a Great Writer if You Can’t Format a Blog Post

You’re writing your first blog post for a promising new client and you want it to be perfect. Maybe you’re starting a blog of your own and you’re not sure how the posts should look. In either case, how you present your blog is just as important as the words you say. Keep in mind that people typically scan written information visually for a few seconds before deciding if they want to invest time in reading the whole thing. You need to format your blog in such a way that it will capture and keep their attention. There We Go…

Why Keeping in Touch with Writers from Content Runner is a Good Idea

Why Keeping in Touch with Writers from Content Runner is a Good Idea

Nothing is easy about the process of finding a great content marketing writer. You may test a dozen or more before you find someone whose style you truly love. Not only that, but his or her price is affordable as well. This person consistently meets deadlines while providing the quality content your clients need for their marketing efforts. The two of you work on several projects together and you’re both thrilled with the relationship. That is why it throws writers for a loop when large or long-term clients seem to suddenly vanish from the face of the earth. Why Writer…

Some Statistics on Freelancers That Might Surprise You

Some Statistics on Freelancers That Might Surprise You

According to a study published by Contently earlier this year, most people are freelancers because they want to be and not because they have to be. Slightly more than three in four people who responded to the survey, which included writers as well as others in creative fields, stated that working as a freelancer was a conscious choice. This is in spite of the well-known stressors that come with the freelancing life, such as a lack of benefits, instability of wages, and tax complications. Of those who started freelancing by choice, 60 percent stated independence and flexibility as their primary…

That Awkward Question: How Much to Pay Freelance Writers

That Awkward Question: How Much to Pay Freelance Writers

  When you’re new to hiring freelance writers from Content Runner, knowing how much to pay can be tricky. You don’t want to pay so little that you receive poor quality in return. Another risk of underpaying is that good writers will abandon your work for better-paying assignments when the opportunities present themselves. On the other hand, you have a budget to maintain and you can’t afford to spend all of it on content. It might sound like a catch-22 situation, but this is a solvable dilemma. Content Runner Stays Out of Price Negotiations If you decide to establish direct…

Why You Should Answer Every Client Inquiry

Why You Should Answer Every Client Inquiry

Clients have a number of ways to view the Writer Directory, including by rating, location, Twitter follower count, and most recently logged in. After a client reads your profile, he or she has the option to contact you by clicking on the Send Message tab. As someone who has been with Content Runner for two years and has landed excellent gigs that started with a single email inquiry, I encourage you to respond promptly and thoughtfully to each one. The Year-Long Project I Almost Ignored About 15 months ago, I received an email inquiry from a client who was looking…

Looking for Writers Smarter than Donald Trump?

Looking for Writers Smarter than Donald Trump?

In a February 2016 Seattle Times article, a columnist analyzed parts of Republican presidential candidate Donald Trump’s debate speech and concluded that he speaks to the American public as though they were fourth graders. The Seattle times columnist used the Flesch-Kincaid Readability Scale, which is available with many word processing programs and as an Internet download, to come up with the grade level equivalent. In Trump’s case, his choice of simpler, emotion-laden words appears to be working. According to the article, Trump is reaching a primal state of fear in his supporters with his word choices. He may speak like…

Content Runner March 2016 Updates

Content Runner March 2016 Updates

New User Onboarding Updates New users on Content Runner were a bit intimidated by all of our features and rather than asking questions or reading our help documentation, many of them would never place an order. We are in the process of fixing that, by creating an onboarding help sequence that will pop up useful information for first time users of Content Runner. This should roll out later this week and we are excited! Content Quality Roll Out Complete Our content quality initiative has been fully implemented and we are happy to announce that both the content metrics and revision…

Tutorial: Setting Up a New Account and Placing an Order

Tutorial: Setting Up a New Account and Placing an Order

Getting started on Content Runner is easy and this tutorial will walk you through how to create an account and place your first order. For your first project, we recommend one of 2 options: Navigate to the Writer Directory, review writer profiles message writers that you like about your project. Once you find the writer you want to work on your article, you can send them a direct order. Alternatively you can post your article as a “Pool Order” to the Content Runner “Site Wide Favorite” writers and first come first serve one of them can pick it up and…