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Spring Cleaning: 7 Ways to Refresh Your Website

Spring Cleaning: 7 Ways to Refresh Your Website

With spring here, it’s time to do some cleanup – no, not for your home, for your website! Now’s the perfect opportunity to tackle all the stuff you’ve been meaning to do but never have the time. From page content and news to reviews and blogs, it’s time to clear through all the clutter and refresh your website, taking a long hard look at its functionality, usability and relevance.   1.    Perform a Content Audit Take a close look at the content on your site: does it reflect what your company’s mission is, as well as your current expertise and…

4 Reasons to Work With a Content Marketing Company

4 Reasons to Work With a Content Marketing Company

If you own a business and have a website, you need great content. If you’re not a writer by nature and have no clue about the SEO, content, and keywords that go into the back-end of ranking your website high in the major search engines, you need a company that can take care of that for you. So what’s content marketing? Basically, it’s the use of content designed to help meet a marketing goal for your business, whether that goal is to snag potential customers, retain existing ones, or make more people aware of your brand or products, says Moz.…

How to Tap Into Your Niche Audience

How to Tap Into Your Niche Audience

Identifying your target audience is crucial if you’re embracing a brand of advertising called niche marketing, in which you focus only on a unique target market rather than the masses. In other words, a niche market is a demographic of potential customers who would most benefit from your offerings. The target market, essentially, is what defines your product. When choosing your niche, you have to keep your customers front and center: what do they need? What solves a problem for them? What challenges could be made easier for them with your product? You can survey your audience members within an…

How to Brainstorm Content Ideas

How to Brainstorm Content Ideas

If you’re managing your own website, you may think there’s nothing worse than coming up with relevant, engaging content topics every week for your blog. It’s understandable: not only are you trying to run your business full-time and manage your website at the same time, you’re also tasked with crafting insightful articles and blogs that show off your subject matter expertise within your niche while delivering a timely message for your readers. Who can juggle it all? But juggle you must, as it’s no secret now that content is king and will make or break your ranking on Google. In…

Connecting SEO and Content Marketing for Optimal Results

Connecting SEO and Content Marketing for Optimal Results

How do you fuel online success? It takes a village, that’s for sure. That “village” is your online marketing strategy, comprised of various entities such as SEO and content marketing. Bridging the gap between the two and connecting them as one will give you the best results possible. There’s no doubt that SEO and content marketing have changed the digital marketing world – for the better. But if you’re not utilizing these tools to your advantage, you’re going to get left behind. First, let’s define the two. SEO involves the technical process of increasing the quality of traffic and attracting…

What is Quality Content and Why Do You Need It?

What is Quality Content and Why Do You Need It?

Quality content – in the online world of SEO, rankings and search results – involves content that achieves its marketing goals. Those goals vary by business. For some, it’s to boost brand awareness; for others, it’s to rank well on search engines; for still others, it’s to improve click-through rates. Whether you’re looking to generate leads or get social shares, the root of all your goals is quality content. Research Good Content This is a two-pronged approach: researching good content is the first half; accumulating a backlog of content ideas for the future is the second. Quality content starts with…

Best Practices for Promoting Your Content on Social Media

Best Practices for Promoting Your Content on Social Media

No one ever said that content marketing would be easy. After brainstorming several ideas for a piece, drafting the initial concepts, writing and editing it, creating the visuals, and finally publishing it, you’re still not done. Now you must decide how to promote your content as well as how to measure how successful you are in your promotional efforts. It’s a big job, which is why marketing agencies typically divvy up the tasks among several people. If your piece of the equation involves promotion, you might not even know where to start. Have We Really Reached Facebook Apocalypse? On January…

Why You Need to Start Your Blog Post with a Bang

Why You Need to Start Your Blog Post with a Bang

In Writing a Headline is Like Going on a Blind Date, we explained how there’s nothing more important than choosing a title for your blog post. After all, people aren’t going to read further if they’re already bored by the title. Now that you have that down, we introduce you to the second-most important thing in writing a blog post: the opening paragraph. An article at copyblogger.com states that having an awesome headline followed by a not-so-great first paragraph is like inviting people to your house and then slamming the door in their face. Ouch! Tips to Keep People Reading…

It Doesn’t Matter if You’re a Great Writer if You Can’t Format a Blog Post

It Doesn’t Matter if You’re a Great Writer if You Can’t Format a Blog Post

You’re writing your first blog post for a promising new client and you want it to be perfect. Maybe you’re starting a blog of your own and you’re not sure how the posts should look. In either case, how you present your blog is just as important as the words you say. Keep in mind that people typically scan written information visually for a few seconds before deciding if they want to invest time in reading the whole thing. You need to format your blog in such a way that it will capture and keep their attention. There We Go…

Why Keeping in Touch with Writers from Content Runner is a Good Idea

Why Keeping in Touch with Writers from Content Runner is a Good Idea

Nothing is easy about the process of finding a great content marketing writer. You may test a dozen or more before you find someone whose style you truly love. Not only that, but his or her price is affordable as well. This person consistently meets deadlines while providing the quality content your clients need for their marketing efforts. The two of you work on several projects together and you’re both thrilled with the relationship. That is why it throws writers for a loop when large or long-term clients seem to suddenly vanish from the face of the earth. Why Writer…