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Ultimate Guide to Content Marketing

Ultimate Guide to Content Marketing

As of July 2020, 4.57 billion people were active Internet users, translating to 59 percent of the global population, with 3.6 billion people using social media worldwide. With that many people trawling the web, you need to make sure your content marketing game is ON. If not, you’ll be missing out on lots of opportunities for your brand to engage with your audience and achieve untold growth for your business. One of the best methods for attracting new customers to your business and spreading brand awareness is through content marketing. This branch of your advertising approach focuses on creating, publishing,…

4 Essential Elements of Writing a Great Blog Post

4 Essential Elements of Writing a Great Blog Post

Writing is hard. It’s not easy and it’s not for the faint of heart. Creating content for your blog can often seem like a chore, especially if you’re not the most naturally gifted writer. You understandably want to put your efforts where they will make you the most money, growing and nurturing your business. Having a well-written blog is important, though, so don’t let this crucial part of your marketing strategy go by the wayside. Coming up with a system and structure for blogging is key so you don’t miss a beat. Often times, you’re best served by hiring a…

What is Evergreen Content and Why Does It Matter?

What is Evergreen Content and Why Does It Matter?

If you want to write content that ensures consistent organic traffic for months or even years (and who doesn’t?), you’ll need to concentrate on something called evergreen content. This is content that will interest readers today and in the future. It never goes out of style, it doesn’t follow the trends, and it’s not about volatile topics and click baits. In a nutshell, evergreen content is content that doesn’t go out of style. It’s something that will be just as relevant today for your readers as it will be next year and the year after that. Ideally, you want to…

Why Now is NOT the Time to Cut Your Content Marketing Budget

Why Now is NOT the Time to Cut Your Content Marketing Budget

Coronavirus is spreading through this country at an alarming rate. Businesses have been shuttered, families are practically on lockdown in their homes, schools are closed, and even the Happiest Place on Earth is not so happy right now. But like all things, this too shall pass. Your first instinct as a business owner is to hunker down and slash spending to conserve assets. In fact, the first line item you may consider slashing is your content marketing budget. Don’t do it. This is actually the time to increase it, if even slightly, so as to comfort, inform and educate your…

Debunking the 4 Myths of Content Marketing

Debunking the 4 Myths of Content Marketing

As a business owner, you know the importance of content as part of your marketing strategy. But you perhaps have been falling into the trap of believing things about content marketing that aren’t quite true. We’re here to debunk the four myths of content marketing. Myth 1: Content Needs to be Serious Fact: You may be used to seeing content originating from a subject matter expert, with lots of technical terms, buzzwords and data points. This has fostered a perception that content only stands out when it has a serious tone, which may prevent you from exploring the lighter side…

Content Gap Analysis: Identifying and Closing Your Content Gaps

Content Gap Analysis: Identifying and Closing Your Content Gaps

photo credit: Burst As a business owner, you already know that solid content is essential to your online marketing strategy. After all, awesome content helps your business grow sales and increase brand awareness, positioning you for greater success. But achieving the perfect blend of content is critical when trying to build your online reputation over time. What Exactly IS a Content Gap?   This simply refers to a situation where your competitor is able to meet a customer need that you can not. If you remember one thing about content gaps, remember this: they represent lost opportunities to earn customer…

7 Tips for Building Trust in Your Brand

7 Tips for Building Trust in Your Brand

If you want to strengthen the building blocks to create a loyal customer base, you have to start with nurturing a brand that people can put their faith in. With any luck, those people will become ambassadors for your brand, which is why it’s so important to build trust through a strong online marketing plan. One easy way to boost visibility is to put more effort into your online marketing efforts. Then, you can reach customers you wouldn’t otherwise be able to reach. From relevant, compelling writing to timely blogs, you can implement a strong, multi-faceted online marketing plan that…

How-To Guide: Writing Catchy Headlines and Blog Titles Readers Can’t Resist

How-To Guide: Writing Catchy Headlines and Blog Titles Readers Can’t Resist

Brainstorm content ideas with your team. Photo credit: Burst It’s one thing to be able to write compelling content – it’s quite another to ensure it gets read and ranked. In a world where the average attention span gets shorter and shorter – some estimates equate our attention spans with that of a goldfish — nailing the title is absolutely critical. Titles sell content. They sell it on social media, they sell it in search engines, and they sell it in email. However, crafting titles seems to be a sticking point with many people – especially business owners who write…

How to Make Shareable Content

How to Make Shareable Content

Content creation is growing at an exponential rate. There are more than four million blog posts being created every single day, with more than 400 million people reading more than 20 billion pages on WordPress alone. That’s not even counting the hundreds of millions of status updates, photos, and videos that are uploaded daily. As a small business owner, you may assume you can grow just by creating fresh content on a regular basis. But with that much content churning out every day online, you’ll need, as they say in “Jaws”, a bigger boat.   It takes much more than…