Social Media

The Frequency of Things

The Frequency of Things

How often should you be posting to social media and adding fresh blogs?   The answer will greatly influence your exposure, the trust of your brand, and indeed the success of your company. Too often and you risk oversaturating your audience and becoming a nuisance overcrowding their feed; not enough and your audience will think you’ve gone stale and you’ll quickly fade from their consciousness. The perfect balance between these two is subjective, to be sure. What works for a pizza joint won’t work for a physician. However, there is a general consensus when it comes to the frequency of…

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It would be a rare marketing agency that didn’t know about the importance of social media posts. The problem is, many don’t have the time to create and publish posts consistently or even know where to begin. Many marketers also don’t completely grasp the purpose of social media posts. They might assume that promoting their company or client’s company is the only reason to publish posts on Facebook, Twitter, Linked In, and other social sites. However, building brand awareness, loyalty, and customer relationships is just as important. What Types of Content Interests Your Followers? People follow your company’s social networking…

Making Money for Your Agency Part 1 (Social Content)

Making Money for Your Agency Part 1 (Social Content)

Making Money for Your Agency It’s not quite 2017 yet, but I think I speak for everyone when I say we’re ready for it! Welcome to our first newsletter with tips on how to increase revenue at your agency. This series of emails will walk you through different types of content that you can sell to your clients. Social Content is a Massive Opportunity Your clients need help managing social content for Facebook and Twitter. Companies are overwhelmed with the day to day responsibilities of managing their business and have no time to manage their social channels. What is Social…

Content Runner January Updates!

Content Runner January Updates!

API Rollout Complete We made this announcement via an earlier newsletter, but I want to again highlight the fact that we just rolled out the Content Runner API. We are more than happy to walk you through a custom integration, so please reach out with any questions. Social Media Follower Data Many of our Writers are active on social media and we are going to start displaying follower count data (LinkedIn and Twitter at first) in the Writer Profiles. There will also be a way to sort this data and […]

Happy Blue Friday! 12 Tips for Social Media

Happy Blue Friday! 12 Tips for Social Media

In honor of #BlueFriday here in Seattle, we thought we would give you twelve tips for social media. Not everyone can be an expert on everything, but everyone can learn a little something about everything. We picked some of our favorite brands on social media and other tip lists. In no particular order: 1. Don’t Just Post — Interact It might seem easy to just come up with a list of things to post for a month, but if you are just constantly linking to your website, you’re missing out […]

You May Not Like Social Media, But You Still Need to Use It

You May Not Like Social Media, But You Still Need to Use It

It is hard to understand the impact of social media, especially if you’re still developing a strategy, and made even more difficult if you aren’t already an avid tweeter, poster or blogger. But in today’s ecommerce market, it is an essential part of engaging your audience and getting people to read your content. What good is content if you have no way of promoting it? If you are diving into content marketing, be sure to integrate social media. If you include it in your plans from the beginning, it is […]