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Random Musings | Content Runner Blog | Page 2

Random Musings

You May Not Like Social Media, But You Still Need to Use It


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You May Not Like Social Media, But You Still Need to Use It

It is hard to understand the impact of social media, especially if you’re still developing a strategy, and made even more difficult if you aren’t already an avid tweeter, poster or blogger. But in today’s ecommerce market, it is an essential part of engaging your audience and getting people to read your content. What good is content if you have no way of promoting it? If you are diving into content marketing, be sure to integrate social media. If you include it in your plans from the beginning, it is […]

Trendy in 2014: Finding an Audience for Your Content Using Top Topic Lists


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Trendy in 2014: Finding an Audience for Your Content Using Top Topic Lists

One of the trickiest things after creating or purchasing content is deciding where to put it. Sure, it goes on your website, but how do you know which social media network is most likely to spread it around? Is it relevant to current or ongoing conversations on a specific social media site? Keeping your audience in mind throughout the entire content creation process is key to creating an engaging and informative experience for the reader. Google, Facebook and Twitter have all released their 2014 “year in review” roundups, and even […]

For Writers: Importance of Updating Your Profile


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For Writers: Importance of Updating Your Profile

So, you’ve joined Content Runner. Hooray! The best next step for new—and existing—Writers is to fill out your profile with as much detail as possible. Not only is this a chance to show off your writing skills, it shows that you are invested in using the marketplace and want to put your best foot forward for the Users. Having a good profile picture, uploading writing samples and writing a brief but interesting description are all very importantProfile Photos The photos have to be reviewed and accepted by the Content Runner […]

Any Mission Accomplished: Using the Marketplace Creatively to Fulfill Your Need


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Any Mission Accomplished: Using the Marketplace Creatively to Fulfill Your Need

Content Runner is a marketplace for clients and writers to connect and flourish, that much is true. And most of us here, be we content creators or those who desire it, deal in articles, blog posts, press releases, and other standard written fare. But there are other worlds than these, and with a little ingenuity, you can use Content Runner creatively to fulfill all of your writing needs. Brainstorm, Write, and Edit an Ebook Armor yourself properly, clear your mind of worry and fear, and take a brief stroll onto […]

Your Grandmother Was Right: How Being Polite Will Help You Get Great Content


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Your Grandmother Was Right: How Being Polite Will Help You Get Great Content

We all had a figure in our lives reminding us to be polite. Grandmothers, teachers and assorted well-meaning adults are constantly remind children to be polite, to say “please” and “thank you,” and to mind their manners. As a kid, you may have bristled at the suggestions and muttered a perfunctory “thank you” before returning to play. (I certainly did.) As it turns out, Grandma was right. Politeness really does count, and it can open all kinds of doors. I’ve grown up more Miss Manners than even my most insistent […]

Should You Go For Funny With Your Content?


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Should You Go For Funny With Your Content?

You love to laugh. I love to laugh. We all love to laugh. There’s a negligible number of people in this world who don’t love a good guffaw. Most of those are practicing self-deception. Heck, even dogs giggle in their own way. There are very few things as pervasive and equalizing as laughter. No matter what language you speak, if you’re laughing together, you’re understanding one another. Laughter is a powerful, unpredictable reaction; to harness that power, you must be especially clever and careful. No matter what your target audience, […]

Word Criminals: What’s Your Record?


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Word Criminals: What's Your Record?

Editors and logophiles the world over cawed in abject delight and hilarity when, on July 15th, “Weird Al” Yankovic released the second song on his new album. “Word Crimes,” a spoof of Robin Thicke’s macabre “Blurred Lines,” is a harsh criticism of language abusers in a modern world dominated by hasty and careless communication. While the sentiment is a little overwhelming—once you realize you’ve committed one of those dastardly word crimes, I can tell you that the shame is unbearable—one thing is clear: there are some culturally pervasive writing pet […]

Spinning Out of Control: The Importance of Unique Content


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Spinning Out of Control: The Importance of Unique Content

Almost every thought you’ve thunk has already been formed by another person, in another place or time. This isn’t to say your thoughts aren’t important; this just means that humanity, as a whole, participates in this wonderful and far-reaching shared experience of thought exploration. Regardless of how they came to be, your thoughts are unique because they’re your own creation, an ethereal byproduct of your experience and your intelligence that can float away on a updraft of brainwave to change the world. Oh, The Tangled Web We Weave When it comes to […]

Content Versus Copy: The Ultimate Marketing Showdown


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Content Versus Copy: The Ultimate Marketing Showdown

In the new world of the digital blogosphere, companies and individuals look to create interesting, informative posts that will grab the attention of their audience. In order to be successful, it is important to understand the difference between copy and content, and which of these best suits your needs. While they may appear at first to be quite similar, it is important for writers and publishers to understand that they are as different to one another as Wuthering Heights is to Twilight. While these printed works of fiction are undoubtedly […]

The Thorn in the Lion’s Paw: How a Little Typo Can Damage Your Credibility


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The Thorn in the Lion's Paw: How a Little Typo Can Damage Your Credibility

Any business writing for the Internet wants to project a sense of authority in their field. Well-researched white papers, killer on-site content, frequent blog updates and a strong and carefully curated social media presence will go a long way toward establishing that coveted reputation for expertise. But it’s not just the quantity of the content you produce that matters: it’s all about quality. The way your information is presented—the writing itself—has a huge effect on how the reader perceives you as its source. Losing Face to Typos Building up a […]


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