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Content Marketing | Content Runner Blog

Content Marketing

The Importance of Author Authority in SEO


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The Importance of Author Authority in SEO

Being the authority in your field is critical to how successful your SEO campaign will be. In fact, author reputation counts more than it ever has, especially when it comes to search. Google, known for experimenting with new features in search, continues to tweak how authorship is viewed and valued online. Not too long ago, Google redefined – yet again — what it considers low-quality content, in an update to Google’s search quality rater guidelines. For the first time ever, Google mentions “reputation of the creator of the content,” with that term featuring prominently throughout the document. These guidelines were…

How to Start a Blog in 2019


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How to Start a Blog in 2019

So you haven’t ventured into the blogosphere yet, huh? It’s not too late to get in on the game. The importance of this type of content can’t be ignored. According to Social Media Today, the average company that engages in blogging receives 55 percent more web visitors and 97 percent more links to their website. And did you know that 70 percent of consumers learn more about a company through blogs and articles than ads? All of these reasons and more should point you in the direction of regular blogging. Whether once a week, biweekly or once a month, publishing…

The Frequency of Things


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The Frequency of Things

How often should you be posting to social media and adding fresh blogs?   The answer will greatly influence your exposure, the trust of your brand, and indeed the success of your company. Too often and you risk oversaturating your audience and becoming a nuisance overcrowding their feed; not enough and your audience will think you’ve gone stale and you’ll quickly fade from their consciousness. The perfect balance between these two is subjective, to be sure. What works for a pizza joint won’t work for a physician. However, there is a general consensus when it comes to the frequency of…

Marketing Automation and Content: Why You Need a Plan Today


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Marketing Automation and Content: Why You Need a Plan Today

Most online marketers have heard of marketing automation by now but may not have a firm grasp of what it means. The definition of marketing automation according to HubSpot is a process to automate repetitive tasks such as social media posts, emails, and other frequent tasks that keep a marketing department busy. Content Creation of the Future Intelligent content is another term that may just be appearing on your radar. Content Marketing Institute describes intelligent content as structured and reusable online content complete with metadata and entirely supported by intelligent content technology. To continue meeting the needs of your customers…

Top Content Marketing Blogs You Need to Be Reading


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Top Content Marketing Blogs You Need to Be Reading

As a content marketer, you can never have too much knowledge. Whether you have been at this for a month or more than a decade, it pays to read what experts in the field have to say. After all, content marketing evolves at a pace that can make it difficult to keep up with the latest news and trends. Between Google algorithm changes, the continuous growth of artificial intelligence, and a reading audience with an increasingly short attention span, keeping the top content marketing blogs on your reading list just makes good business sense Copyblogger celebrates its 12th anniversary in…

What to Expect When You Work with a Content Marketing Company


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What to Expect When You Work with a Content Marketing Company

You have read all the studies and know that content marketing is essential to the future of your online business. Unfortunately, now you feel overwhelmed and don’t know how where to start. This is the point that many start-up companies and small business owners look to hire outside help. It’s a large, but necessary investment if you hope to attract and keep customers in the competitive online marketplace. Initial Assessment and Strategy Development A good content marketing company wants to know as much about your business as possible. Your initial meeting should include an assessment of your online presence, studying…

Brainstorming Content Ideas When It’s All New to You


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Brainstorming Content Ideas When It's All New to You

No one needs to convince you that content is important. After all, how many years have you been hearing “Content is king?” You know that blogging, regular website updates, and other types of content are essential to attract new customers and engage the ones you already have. However, just coming up with ideas can be a challenge when you’re new to the game of content creation. While you have certainly heard of brainstorming, you don’t know how to make it work for you. You’re not alone. According to an article about content creation on Moz.com, few people know how to…

Three Ideas to Bring SEO and Content Marketing Together for Better Results


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Three Ideas to Bring SEO and Content Marketing Together for Better Results

There is an awful lot of confusion out there about Search Engine Optimization (SEO), content marketing, and how these two things fit together. Some people treat them as two different things and then feel surprised and disappointed when they don’t see the results they expected. Both are essential and can do important things on their own, but it’s not enough. To achieve the success you desire, you need to bring the two together and take advantage of their potent combination. In this blog post, we’re going to present you with some ideas to combine SEO and content marketing that you…

Five Fresh Ideas for Your Content Marketing Strategy


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Five Fresh Ideas for Your Content Marketing Strategy

Content marketers can burn out, just like people in any other profession. It’s hard enough to create or outsource great content, let alone know the best way to market it. Your old ideas are getting boring and they’re not producing the engagement you want anyway. If you can relate to any of these statements, here are some ideas you may want to consider from SuperSimpl.com: 1.     Find your top posts and turn them into a slide share. You probably know by now that visual content grabs people’s attention far more than written content alone. You can combine the best of…

Making Money For Your Agency Part 4 (SEO Content)


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Making Money For Your Agency Part 4 (SEO Content)

Creating SEO Content When you get right down to it most agencies need to create content that ranks. Content that ranks well in Google will increase organic traffic which in turn will bring in more leads or sales to your client sites. Where do You Start? Have a conversation with your clients and ask them which types of customers convert the best. Start to reverse engineer the queries these customers might make by looking in their Google Analytics account. If you look at their organic traffic you might be able to pick out a few phrases, though most will only…


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