Articles by Michelle Eld

Spring Cleaning: 7 Ways to Refresh Your Website

Spring Cleaning: 7 Ways to Refresh Your Website

With spring here, it’s time to do some cleanup – no, not for your home, for your website! Now’s the perfect opportunity to tackle all the stuff you’ve been meaning to do but never have the time. From page content and news to reviews and blogs, it’s time to clear through all the clutter and refresh your website, taking a long hard look at its functionality, usability and relevance.   1.    Perform a Content Audit Take a close look at the content on your site: does it reflect what your company’s mission is, as well as your current expertise and…

4 Reasons to Work With a Content Marketing Company

4 Reasons to Work With a Content Marketing Company

If you own a business and have a website, you need great content. If you’re not a writer by nature and have no clue about the SEO, content, and keywords that go into the back-end of ranking your website high in the major search engines, you need a company that can take care of that for you. So what’s content marketing? Basically, it’s the use of content designed to help meet a marketing goal for your business, whether that goal is to snag potential customers, retain existing ones, or make more people aware of your brand or products, says Moz.…

How to Tap Into Your Niche Audience

How to Tap Into Your Niche Audience

Identifying your target audience is crucial if you’re embracing a brand of advertising called niche marketing, in which you focus only on a unique target market rather than the masses. In other words, a niche market is a demographic of potential customers who would most benefit from your offerings. The target market, essentially, is what defines your product. When choosing your niche, you have to keep your customers front and center: what do they need? What solves a problem for them? What challenges could be made easier for them with your product? You can survey your audience members within an…

The Importance of Author Authority in SEO

The Importance of Author Authority in SEO

Being the authority in your field is critical to how successful your SEO campaign will be. In fact, author reputation counts more than it ever has, especially when it comes to search. Google, known for experimenting with new features in search, continues to tweak how authorship is viewed and valued online. Not too long ago, Google redefined – yet again — what it considers low-quality content, in an update to Google’s search quality rater guidelines. For the first time ever, Google mentions “reputation of the creator of the content,” with that term featuring prominently throughout the document. These guidelines were…

How to Start a Blog in 2019

How to Start a Blog in 2019

So you haven’t ventured into the blogosphere yet, huh? It’s not too late to get in on the game. The importance of this type of content can’t be ignored. According to Social Media Today, the average company that engages in blogging receives 55 percent more web visitors and 97 percent more links to their website. And did you know that 70 percent of consumers learn more about a company through blogs and articles than ads? All of these reasons and more should point you in the direction of regular blogging. Whether once a week, biweekly or once a month, publishing…

How to Brainstorm Content Ideas

How to Brainstorm Content Ideas

If you’re managing your own website, you may think there’s nothing worse than coming up with relevant, engaging content topics every week for your blog. It’s understandable: not only are you trying to run your business full-time and manage your website at the same time, you’re also tasked with crafting insightful articles and blogs that show off your subject matter expertise within your niche while delivering a timely message for your readers. Who can juggle it all? But juggle you must, as it’s no secret now that content is king and will make or break your ranking on Google. In…

Connecting SEO and Content Marketing for Optimal Results

Connecting SEO and Content Marketing for Optimal Results

How do you fuel online success? It takes a village, that’s for sure. That “village” is your online marketing strategy, comprised of various entities such as SEO and content marketing. Bridging the gap between the two and connecting them as one will give you the best results possible. There’s no doubt that SEO and content marketing have changed the digital marketing world – for the better. But if you’re not utilizing these tools to your advantage, you’re going to get left behind. First, let’s define the two. SEO involves the technical process of increasing the quality of traffic and attracting…

What is Quality Content and Why Do You Need It?

What is Quality Content and Why Do You Need It?

Quality content – in the online world of SEO, rankings and search results – involves content that achieves its marketing goals. Those goals vary by business. For some, it’s to boost brand awareness; for others, it’s to rank well on search engines; for still others, it’s to improve click-through rates. Whether you’re looking to generate leads or get social shares, the root of all your goals is quality content. Research Good Content This is a two-pronged approach: researching good content is the first half; accumulating a backlog of content ideas for the future is the second. Quality content starts with…

Reputation Management: What is it and Why is it Important?

Manage your reputation online.

Your reputation as a business owner is everything, right? Think back a couple decades ago when it was hard enough then to maintain a solid reputation. Fast forward to today and the challenges are all-encompassing due to all the many pervasive digital connections. Screw up once and guaranteed, everyone will be hearing about it. It’s not about being perfect, though. It’s about how you manage those online reviews and posts that’s more important. In fact, you can actually use those blips to your advantage so you come out on top anyway. From social media platforms to your own website, maintaining…

The Frequency of Things

The Frequency of Things

How often should you be posting to social media and adding fresh blogs?   The answer will greatly influence your exposure, the trust of your brand, and indeed the success of your company. Too often and you risk oversaturating your audience and becoming a nuisance overcrowding their feed; not enough and your audience will think you’ve gone stale and you’ll quickly fade from their consciousness. The perfect balance between these two is subjective, to be sure. What works for a pizza joint won’t work for a physician. However, there is a general consensus when it comes to the frequency of…