Articles by Felicia Crawford

Any Mission Accomplished: Using the Marketplace Creatively to Fulfill Your Need

Any Mission Accomplished: Using the Marketplace Creatively to Fulfill Your Need

Content Runner is a marketplace for clients and writers to connect and flourish, that much is true. And most of us here, be we content creators or those who desire it, deal in articles, blog posts, press releases, and other standard written fare. But there are other worlds than these, and with a little ingenuity, you can use Content Runner creatively to fulfill all of your writing needs. Brainstorm, Write, and Edit an Ebook Armor yourself properly, clear your mind of worry and fear, and take a brief stroll onto […]

Create Your Offerings and Showcase Your Niche Knowledge

Create Your Offerings and Showcase Your Niche Knowledge

As you may have noticed, for a few months now we’ve had a new feature in beta on our main page. While the Offerings weren’t available to everyone immediately, we’re proud to say that they’re finally ready to launch for all our Writers! But what is an Offering, you may ask? Consider it a place to show off your expertise. Every Tom, Dick, and Harry can write a “general blog post” – it’s your personal experience and knowledge that will wow the Users and further enhance your reputation here on […]

How Consistent Blogging Will Generate Interest and Revenue for Your Plumbing Business

How Consistent Blogging Will Generate Interest and Revenue for Your Plumbing Business

You’re hands-on. You’re neck-deep under grimy cupboards, you carefully fit pipes together, you work your magic to staunch disastrous leaks. Everything you do is on the phone or in person. Your customers have found you in the Yellow Pages for years, they tell their neighbors to use your services, and you’re comfortable with your work. Why should you worry about blogging? All of your services require your physical presence and prowess. Anyway, your Google listing has your phone number and address – that’s enough, right? Of course not – what […]

3 Ways to Snoop Profiles and Benefit Your Niche

3 Ways to Snoop Profiles and Benefit Your Niche

You’ve identified your niche market, you’ve identified your customers, and you’re ready to create the kind of content that will make the crowds go wild. However, just knowing who your target audience is isn’t enough. The bare-bones numbers won’t tell you their specific interests, habits, emotional triggers, or any other intricate details that can help you fine-tune your campaign. Developing a fully-fleshed buyer persona means delving into the nitty-gritty of who your audience really is. Targeting a niche market is more than trying to reach married women between 21 and […]

The 3 Tenets of Superior Health & Medical Articles

The 3 Tenets of Superior Health & Medical Articles

The writing’s on the wall: niche markets are the future. Trying to develop engaging content for the healthcare industry sounds easy enough – it’s a hot topic nowadays. But it takes more than a strong opinion to create high-quality, informative content. Finding and hiring writers with the kind of specific experience you’ll need to effectively access your audience can be quite a task – here’s where we come in. 1. Forget general – go specific. You’re targeting a specific audience. These people already know many of the ins and outs […]

When Good Content Goes Bad

When Good Content Goes Bad

When it comes to a content marketplace like Content Runner, there’s a certain level of trust held between the Writers and the Users. The Writers must trust that their articles will be accepted within reasonable parameters, and the Users must trust that the freelancers fulfilling their requests are professional and talented. Writers, like most of us, are human. At least, so far they are – you can never really tell what Google has up its vast sleeve – and one of the hallmarks of being human is to err. Human […]

Outsourcing content marketing: a preflight checklist for hiring freelancers

Outsourcing content marketing: a preflight checklist for hiring freelancers

We’re excited to present you with a guest post from our pals over at Stipso! Check out Stephen McIlkenny’s tips for successfully outsourcing your content to freelance writers: The most common blocker to successful content marketing is an actual or perceived lack of resources — there isn’t enough time or space in the budget, or we don’t have great writers on the team. My company, Stipso, works in the visual content marketing space — and the same is true there. It’s often difficult for companies to find great designers to work […]

New Site Feature: Bonuses!

New Site Feature: Bonuses!

We’re constantly striving to improve the Content Runner experience for both our Users and our Writers. At any given time, there are about a thousand and one ideas on the table that we’re working to implement (sorry, Matt!). Our latest and greatest addition to the content marketplace has been a long time coming. You’ve asked for it, you’ve wished for it, and we’ve delivered: Bonuses! That’s right! Now, when a Writer has created a really exceptional piece of content, Users have the option to offer a Bonus, in addition to the […]

A Content Marketing Strategy of a Different Color

This bubble map is outta control.

Thinking outside the box can produce many different results. Some of them have changed the world – Nikola Tesla’s many unsung inventions, for instance – while others are a bit cringe-worthy. Great ideas float adrift in a sea of mistakes and missteps. The key to developing an innovative, exciting new content marketing campaign lies in taking risks and braving failures. Brainstorm Brainstorming is always the starting place, but since we’re thinking outside the box, let’s take a departure from the norm. First, compile all the nouns relevant to your subject. […]

Should You Go For Funny With Your Content?

Should You Go For Funny With Your Content?

You love to laugh. I love to laugh. We all love to laugh. There’s a negligible number of people in this world who don’t love a good guffaw. Most of those are practicing self-deception. Heck, even dogs giggle in their own way. There are very few things as pervasive and equalizing as laughter. No matter what language you speak, if you’re laughing together, you’re understanding one another. Laughter is a powerful, unpredictable reaction; to harness that power, you must be especially clever and careful. No matter what your target audience, […]