Articles by Nathalie Moreno

“Know” When to Use “Quotation” “Marks”

"Know" When to Use "Quotation" "Marks"

A quote from an official source can be a powerful tool when creating a piece of content. When used correctly, quotations enhance the legitimacy of a post, add authority, and increase a writer’s credibility. When used incorrectly, however, quotes can result in content losing originality, create punctual faux pas, and even violate plagiarism laws. For the know-how on using quotes to boost a piece’s quality rather than diminish it, follow these rules: Be Original When creating a piece of content, the ideas that are used to generate that piece of […]

Tap Into Our Writer Pool and Maximize Your Company’s Potential

Tap Into Our Writer Pool and Maximize Your Company's Potential

As a business owner, while writing your own content is something you can do, it’s not necessarily something you should do. In fact, using Writers can result in some freedom of your own, ultimately liberating you to concentrate on the areas of your business where you are most needed and most effective.  Hiring Writers is beneficial to companies both large and small and the following will discuss how they can also be vital to the overall success of a business.  The Benefits of Hiring Writers According to CNN Money, a recent […]

How to Make Sure Your Posts Never Go Out of Style

How to Make Sure Your Posts Never Go Out of Style

Creating your blog is important to grow your business, and focus on illustrating to your customers your company’s expertise. However, a lot of companies create great blog posts only to have them sit on their website without gaining a lot of traffic. How can you make sure your posts are relevant? The posts you upload need to provide the customers with valuable information now, and in the future. While there are times where you may become frustrated that your blog posts aren’t getting a lot of traffic, it is important […]

Harry Potter and the Bird Club: Why Having the Right Title Matters

Harry Potter and the Bird Club: Why Having the Right Title Matters

Titles offer a sense of identity while also enticing your target audience. This is not only true of articles or movies, but blog posts as well (or blog posts that incorporate movies). Engaging titles are important because the amount of information that is available to a consumer is astronomical, and one’s headline is the billboard or marketing material for whatever it is. Often times, the title either makes or breaks the content. This blog is banking on there being an audience of wizards and witches among our readers as well as […]

Papa John’s Pizza Party

Papa John's Pizza Party

The Content Runner team had been deliberating what to do with the Super Bowl pot for quite some time. Since not a single person in the office managed to guess a correct score to a Seahawks game the entire season, we all got to decide how to spend the money. It was a unanimous decision this Thursday to spend the non-winnings  on pizza party. As the devastation from the mudslides on March 22nd continues to impact Oso, Washington, companies like Lowe’s, Key Bank, and the Red Cross have been donating […]

The Top 5 Signs Your Blog is on Top of Its Game

The Top 5 Signs Your Blog is on Top of Its Game

A good way to communicate with customers and potential supporters of your company’s products and services is by maintaining an active company blog. A blog is a vehicle that provides you with a way to stay in touch with visitors and drive inbound leads at the same time. Creating a blog is important but is only part of a process. Updating your blog regularly with timely and relevant information is critical if you want to grow your readership. Changes to Google’s search engine algorithms that rank webpages (i.e. Panda, Penguin […]

Featured Editor of the Week – Nathalie Moreno

Featured Editor of the Week - Nathalie Moreno

This week, I have the pleasure of interviewing… myself. I have been an editor at Content Runner since the very beginning and I couldn’t be prouder to work for such a dedicated and expanding  company. Read on to learn more about… me and my insatiable thirst for knowledge, travel and Red Bull. About Me. My name is Nathalie and I am an editor/ blog contributor/ awesome sauce chef over here at Content Runner. I’ve been a proud resident of Seattle for more than 13 years, but I’m getting ready to […]

4, 8, 15, 16, 23 and 42: Your Readers Won’t Remember Those #’s Without You Telling Them What’s in the Hatch

4, 8, 15, 16, 23 and 42: Your Readers Won't Remember Those #’s Without You Telling Them What’s in the Hatch

Creating blog posts and other online content that attracts a reader’s interest is the goal of any good Writer. In order to accomplish this, your content has to be organized, succinct and readable. You want to make every effort as a Writer to ensure that your work stands out and reaches your targeted audience, with the countless amount of content available on the web. Understanding the best and most effective ways to help your readers navigate through your work will not only increase the readability of your posts, it will […]

Like PB&J, Quality and Quantity are Always Better when They’re Together

Like PB&J, Quality and Quantity are Always Better when They're Together

When it comes to what differentiates a successful content marketing strategy versus an unsuccessful strategy, it often comes down to the quality or the quality of the content. While both quantity and quality have proven themselves effective, the rivalry has ultimately met its end. This is because the best results occur when they are merged together, joyfully cooperating to propel a company’s name into the minds of the masses. Why Quantity Alone is Outdated and Quality Matters When internet marketing was in its infancy, it was often about keyword-driven Search […]

Bite the Bullet: Know When to Drop and Use List Form

Bite the Bullet: Know When to Drop and Use List Form

Giving your online presence a reputation of being informative, visually appealing, and easy to read is achieved by learning how to properly format your content. Whether your viewers are reading your content on a mobile device, laptop, or desktop, —the tips below will help you understand when it is best to use list format, and when it is best to bit the proverbial bullet and stick with traditional paragraphs. When writing online content it is important to communicate the key points you will be covering within the first few paragraphs —so […]