February 2021


Landing a Killer Call to Action

Landing a Killer Call to Action

Any time you write an article, blog post, landing page or other piece of content for your website or social media platform, you should close it out with a call to action, or CTA. This tells your target audience what to do once they are done reading, such as “buy now,” download our free XXX” or “call to sign up.” If you have hired a professional writer to handle your blog and other copy, you will notice they add a CTA automatically at the end of the pieces. This is critical for conversion. Indeed, the goal of any online marketing…

Top 6 Ways to Generate New Content Ideas

Top 6 Ways to Generate New Content Ideas

It can be hard enough to write and post regular compelling, unique copy for your website and blog. But it’s even harder to come up with topics to write about in the first place. You may be in a rut when it comes to content ideas, which may become a roadblock for you in posting new blogs and articles to interest your audience. This is an easy trap to fall into. But with a few fresh ideas and a plan, you can come up with unique blog topics to engage your readers. Check out these top six ways to generate…