There’s no doubt social media is an excellent tool for your content marketing strategy. But what happens when you share content you’re proud of, only to be met with crickets from your legions of followers? Don’t worry. It’s not just you. It’s actually a common challenge in the social media space, but it’s not always due to disinterested followers. Rather, the major reason why your posts may be failing to generate a buzz is because social media platforms, particularly Facebook and Instagram, are the gatekeepers of your content’s reach. If you haven’t been promoting your posts with paid advertising, your…
