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Dazzling your readers when blogging for your company site doesn’t come naturally to most business owners. It’s actually harder than it sounds. Sure, anyone can jot down some opinions, facts or pieces of advice, throw in some links, and post it online. But it takes a lot of thought, preparation and skill to create and share meaningful content that’s not only accurate and factual but compelling as well. This is where content marketing comes in. Check out these five tips for content optimization and generating more traffic. 1.    Clean Up Your Website Get back to basics and take a look…

As of July 2020, 4.57 billion people were active Internet users, translating to 59 percent of the global population, with 3.6 billion people using social media worldwide. With that many people trawling the web, you need to make sure your content marketing game is ON. If not, you’ll be missing out on lots of opportunities for your brand to engage with your audience and achieve untold growth for your business. One of the best methods for attracting new customers to your business and spreading brand awareness is through content marketing. This branch of your advertising approach focuses on creating, publishing,…