April 2020


Why Now is NOT the Time to Cut Your Content Marketing Budget

Why Now is NOT the Time to Cut Your Content Marketing Budget

Coronavirus is spreading through this country at an alarming rate. Businesses have been shuttered, families are practically on lockdown in their homes, schools are closed, and even the Happiest Place on Earth is not so happy right now. But like all things, this too shall pass. Your first instinct as a business owner is to hunker down and slash spending to conserve assets. In fact, the first line item you may consider slashing is your content marketing budget. Don’t do it. This is actually the time to increase it, if even slightly, so as to comfort, inform and educate your…