March 2020


Debunking the 4 Myths of Content Marketing

Debunking the 4 Myths of Content Marketing

As a business owner, you know the importance of content as part of your marketing strategy. But you perhaps have been falling into the trap of believing things about content marketing that aren’t quite true. We’re here to debunk the four myths of content marketing. Myth 1: Content Needs to be Serious Fact: You may be used to seeing content originating from a subject matter expert, with lots of technical terms, buzzwords and data points. This has fostered a perception that content only stands out when it has a serious tone, which may prevent you from exploring the lighter side…