January 2020


Content Gap Analysis: Identifying and Closing Your Content Gaps

Content Gap Analysis: Identifying and Closing Your Content Gaps

photo credit: Burst As a business owner, you already know that solid content is essential to your online marketing strategy. After all, awesome content helps your business grow sales and increase brand awareness, positioning you for greater success. But achieving the perfect blend of content is critical when trying to build your online reputation over time. What Exactly IS a Content Gap?   This simply refers to a situation where your competitor is able to meet a customer need that you can not. If you remember one thing about content gaps, remember this: they represent lost opportunities to earn customer…