February 2019


How to Tap Into Your Niche Audience

How to Tap Into Your Niche Audience

Identifying your target audience is crucial if you’re embracing a brand of advertising called niche marketing, in which you focus only on a unique target market rather than the masses. In other words, a niche market is a demographic of potential customers who would most benefit from your offerings. The target market, essentially, is what defines your product. When choosing your niche, you have to keep your customers front and center: what do they need? What solves a problem for them? What challenges could be made easier for them with your product? You can survey your audience members within an…