January 2019


The Importance of Author Authority in SEO

The Importance of Author Authority in SEO

Being the authority in your field is critical to how successful your SEO campaign will be. In fact, author reputation counts more than it ever has, especially when it comes to search. Google, known for experimenting with new features in search, continues to tweak how authorship is viewed and valued online. Not too long ago, Google redefined – yet again — what it considers low-quality content, in an update to Google’s search quality rater guidelines. For the first time ever, Google mentions “reputation of the creator of the content,” with that term featuring prominently throughout the document. These guidelines were…