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February | 2018 | Content Runner Blog

February 2018


Marketing Automation and Content: Why You Need a Plan Today


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Marketing Automation and Content: Why You Need a Plan Today

Most online marketers have heard of marketing automation by now but may not have a firm grasp of what it means. The definition of marketing automation according to HubSpot is a process to automate repetitive tasks such as social media posts, emails, and other frequent tasks that keep a marketing department busy. Content Creation of the Future Intelligent content is another term that may just be appearing on your radar. Content Marketing Institute describes intelligent content as structured and reusable online content complete with metadata and entirely supported by intelligent content technology. To continue meeting the needs of your customers…


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