April 2017


Why You Need to Start Your Blog Post with a Bang

Why You Need to Start Your Blog Post with a Bang

In Writing a Headline is Like Going on a Blind Date, we explained how there’s nothing more important than choosing a title for your blog post. After all, people aren’t going to read further if they’re already bored by the title. Now that you have that down, we introduce you to the second-most important thing in writing a blog post: the opening paragraph. An article at copyblogger.com states that having an awesome headline followed by a not-so-great first paragraph is like inviting people to your house and then slamming the door in their face. Ouch! Tips to Keep People Reading…