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You’re writing your first blog post for a promising new client and you want it to be perfect. Maybe you’re starting a blog of your own and you’re not sure how the posts should look. In either case, how you present your blog is just as important as the words you say. Keep in mind that people typically scan written information visually for a few seconds before deciding if they want to invest time in reading the whole thing. You need to format your blog in such a way that it will capture and keep their attention. There We Go…

  In our last blog post about outsourcing your blogging, we gave you several reasons why regular blogging is important to build brand loyalty and connect with customers. Today, we would like to provide you with some statistics courtesy of Get Spokal: 46 percent of Internet users read one or more blogs every day 61 percent of consumers based in the United States have made a purchasing decision based on information they acquired from reading a blog 69 percent of businesses with an online presence report that blogging is their largest source of lead generation 77 percent of all Internet users…