September 2016


Five Content Marketing Trends That Will Just Get Bigger in 2017

Five Content Marketing Trends That Will Just Get Bigger in 2017

Calendar year 2017 may still be three months away, but it’s not too early for content marketing experts to make predictions on growing trends. According to Joe Pulizzi, the founder and CEO of Content Marketing Institute, the most successful organizations will be those that take the time to create a real marketing strategy.  It seems that even experienced marketers focus too much on campaigns and discussing products and services and not enough time on putting a formal strategy in place. Other organizations miss out by not reviewing their marketing strategy nearly often enough. Here are five other growing trends that…

Some Statistics on Freelancers That Might Surprise You

Some Statistics on Freelancers That Might Surprise You

According to a study published by Contently earlier this year, most people are freelancers because they want to be and not because they have to be. Slightly more than three in four people who responded to the survey, which included writers as well as others in creative fields, stated that working as a freelancer was a conscious choice. This is in spite of the well-known stressors that come with the freelancing life, such as a lack of benefits, instability of wages, and tax complications. Of those who started freelancing by choice, 60 percent stated independence and flexibility as their primary…

You’re Never Too Young (or too old!) to Become a Freelance Writer

You’re Never Too Young (or too old!) to Become a Freelance Writer

It’s not easy for a teenager to get his or her first job today. Back when I was in this age bracket in the mid-80s, filling out an application usually meant getting the job without so much as an interview. Fast forward to the present time when my 20 and 17-year-old daughters had a heck of a time landing their first positions for low-paying retail and fast-food jobs. It took so long that I had visions of supporting both of them indefinitely. The mom in me happens to think that these jobs builds character. There’s nothing like working hard for…