February 2016


Writing a Headline is Like Going on a Blind Date

Writing a Headline is Like Going on a Blind Date

When you write a headline for an article, blog post, podcast, or even an email, you should feel as nervous as you would meeting someone for a first date. That is because the headline you choose is a potential customer’s first impression of your company. Choose a boring one and he or she will be underwhelmed. Choose a headline for an article that doesn’t follow through with its promise and you will earn the label of click baiter. So how do you get it just right? The answer is to consider some of the formulas described below. What Are You…

How to Write SEO Content

How to Write SEO Content

Perhaps you feel a sense of apprehension when your client asks you to conduct Search Engine Optimization (SEO) research or to include keywords and phrases into your copy. You’re concerned about getting the right formula or weaving words into your writing that don’t sound natural at all. Well, you can relax. The only rule that truly matters with SEO copywriting is that you create something of value to the reader. This lets you off the hook from producing keyword-stuffed drivel that turns readers off and does not get ranked by the search engines anyway. While keyword density was once a…

Tutorial: Setting Up a New Account and Placing an Order

Tutorial: Setting Up a New Account and Placing an Order

Getting started on Content Runner is easy and this tutorial will walk you through how to create an account and place your first order. For your first project, we recommend one of 2 options: Navigate to the Writer Directory, review writer profiles message writers that you like about your project. Once you find the writer you want to work on your article, you can send them a direct order. Alternatively you can post your article as a “Pool Order” to the Content Runner “Site Wide Favorite” writers and first come first serve one of them can pick it up and…

How to write an eBook

How to write an eBook

eBooks, which Amazon introduced with the release of its Kindle reader in 2007, have leveled the playing field for authors. In the old days of trying to publish a book, an editor for a major publishing house was the one to decide whether an author’s work had merit. With self-publishing, readers alone make this decision. Now that the sale of eBooks has surpassed traditionally printed books, would-be authors everywhere are considering the numerous benefits of self-publishing. Some of these include: Ability to publish with the push of a button Writer profits maximized compared to traditional publishing methods Minimal expenses if…