You love to laugh. I love to laugh. We all love to laugh. There’s a negligible number of people in this world who don’t love a good guffaw. Most of those are practicing self-deception. Heck, even dogs giggle in their own way. There are very few things as pervasive and equalizing as laughter. No matter what language you speak, if you’re laughing together, you’re understanding one another. Laughter is a powerful, unpredictable reaction; to harness that power, you must be especially clever and careful. No matter what your target audience, […]