March 2014


4, 8, 15, 16, 23 and 42: Your Readers Won’t Remember Those #’s Without You Telling Them What’s in the Hatch

4, 8, 15, 16, 23 and 42: Your Readers Won't Remember Those #’s Without You Telling Them What’s in the Hatch

Creating blog posts and other online content that attracts a reader’s interest is the goal of any good Writer. In order to accomplish this, your content has to be organized, succinct and readable. You want to make every effort as a Writer to ensure that your work stands out and reaches your targeted audience, with the countless amount of content available on the web. Understanding the best and most effective ways to help your readers navigate through your work will not only increase the readability of your posts, it will […]

Like PB&J, Quality and Quantity are Always Better when They’re Together

Like PB&J, Quality and Quantity are Always Better when They're Together

When it comes to what differentiates a successful content marketing strategy versus an unsuccessful strategy, it often comes down to the quality or the quality of the content. While both quantity and quality have proven themselves effective, the rivalry has ultimately met its end. This is because the best results occur when they are merged together, joyfully cooperating to propel a company’s name into the minds of the masses. Why Quantity Alone is Outdated and Quality Matters When internet marketing was in its infancy, it was often about keyword-driven Search […]

Content Marketing Q&A Blog Series: Part 1 with Stoney deGeyter

Content Marketing Q&A Blog Series: Part 1 with Stoney deGeyter

Content Runner has reached out to a number experts in the industry to assist with our 2014 Content Marketing Q&A Blog Series and this is our initial post. We really appreciate the tremendous response that we’ve received so far and when we are done with the entire series we are going to compile the results into a white paper and make it available free of charge for anyone that wants to download. Without further ado I’m proud to announce the first post in our series from: Stoney deGeyter Author, speaker, teacher, husband, father, […]

Bite the Bullet: Know When to Drop and Use List Form

Bite the Bullet: Know When to Drop and Use List Form

Giving your online presence a reputation of being informative, visually appealing, and easy to read is achieved by learning how to properly format your content. Whether your viewers are reading your content on a mobile device, laptop, or desktop, —the tips below will help you understand when it is best to use list format, and when it is best to bit the proverbial bullet and stick with traditional paragraphs. When writing online content it is important to communicate the key points you will be covering within the first few paragraphs —so […]

Case Study: Creating Titles for a Lawyer Education Site

I’m going to use Content Runner to reach out to writers, pick one and then order 50-100 topics for a new site about lawyers. Step 1 I’m contacting 3 different writers (using the Writer Directory located here: https://www.contentrunner.com/directory/) to find out if they can help create legal topics. I will take the first one that gets back to me and here is the email I used to approach the writers to find out if they are interested: I’d like to assign you an order to create topics for lawyers (all […]

How to Keep Your Blog a Little Bit Country… and a Little Bit Rock and Roll

How to Keep Your Blog a Little Bit Country… and a Little Bit Rock and Roll

Whether you write about family, baking, SEO, content marketing, country and rock ‘n’ roll music, or automobiles, your company’s blogs should follow a common theme to stay on track and on task. It’s important to balance content that is informative yet engaging to keep readers coming back time and again. In keeping your business relevant on the web and building brand trust with customers, you’ll need to structure your blog in a way that manages both information and compelling copy to retain your valued followers. Importance of your Blog More […]

Featured User of the Week – Triangle House Hunter

This week, our Featured User is Ryan Cassidy representing his company Triangle House Hunter. Triangle House Hunter is an agency taking an innovative approach to real estate. Ryan is currently in the market himself for quality content that focuses on information pertaining to specific neighborhoods. Ryan was kind enough to take some time to answer a few questions and allow us to get to know him and his company a bit better. Continue reading find out exactly what he’s looking for when he requests content. What is the name of […]

Your Blog is Not Beyonce’s New Album — It Needs Promotion

Your Blog is Not Beyonce’s New Album -- It Needs Promotion

Blogging is one of the best ways to generate new leads and drive traffic to your website. If you do not adequately promote your blog, it can sit statically on the Internet. You need to make sure you are an aggressive blog promoter if you want to gain attention with your blog. Use these tips to start generating more traffic for your blog — or you can release a post in the middle of the night in hopes that it will become the most widely read blog on the internet […]

Featured Editor of the Week – Tawny Case

Featured Editor of the Week - Tawny Case

I am especially honored this week to be able to introduce one of our own team members, Tawny Case. Tawny is not only fun and a complete pleasure to work with, but she is a concise and thorough editor. She has been with Content Runner since the very beginning and has contributed to numerous areas of the website including dialogue for alerts, communication with Writers, and making sure our developer, Matt, stays on task. Okay, that last part is far from the truth, but Content Runner could not operate as […]

Don’t Leave Home Without It: Why Your Blog is Vital to the Success of Your Business

Don’t Leave Home Without It: Why Your Blog is Vital to the Success of Your Business

One of the best things a company can do to improve their relationship with customers is to spend time focusing on developing quality content. A large number of companies will spend a great deal of time on social media to connect with their customers, but they fail to foster relationships through the content they provide. Content is essential to your company as it gives your customers something to look forward to reading and sharing with their network. Content on your blog relates to blog posts, podcasts, videos, and other content […]