WHAT'S NEW

Creating blog posts and other online content that attracts a reader’s interest is the goal of any good Writer. In order to accomplish this, your content has to be organized, succinct and readable. You want to make every effort as a Writer to ensure that your work stands out and reaches your targeted audience, with the countless amount of content available on the web. Understanding the best and most effective ways to help your readers navigate through your work will not only increase the readability of your posts, it will […]

When it comes to what differentiates a successful content marketing strategy versus an unsuccessful strategy, it often comes down to the quality or the quality of the content. While both quantity and quality have proven themselves effective, the rivalry has ultimately met its end. This is because the best results occur when they are merged together, joyfully cooperating to propel a company’s name into the minds of the masses. Why Quantity Alone is Outdated and Quality Matters When internet marketing was in its infancy, it was often about keyword-driven Search […]

Content Runner has reached out to a number experts in the industry to assist with our 2014 Content Marketing Q&A Blog Series and this is our initial post. We really appreciate the tremendous response that we’ve received so far and when we are done with the entire series we are going to compile the results into a white paper and make it available free of charge for anyone that wants to download. Without further ado I’m proud to announce the first post in our series from: Stoney deGeyter Author, speaker, teacher, husband, father, […]

Giving your online presence a reputation of being informative, visually appealing, and easy to read is achieved by learning how to properly format your content. Whether your viewers are reading your content on a mobile device, laptop, or desktop, —the tips below will help you understand when it is best to use list format, and when it is best to bit the proverbial bullet and stick with traditional paragraphs. When writing online content it is important to communicate the key points you will be covering within the first few paragraphs —so […]

Whether you write about family, baking, SEO, content marketing, country and rock ‘n’ roll music, or automobiles, your company’s blogs should follow a common theme to stay on track and on task. It’s important to balance content that is informative yet engaging to keep readers coming back time and again. In keeping your business relevant on the web and building brand trust with customers, you’ll need to structure your blog in a way that manages both information and compelling copy to retain your valued followers. Importance of your Blog More […]

Blogging is one of the best ways to generate new leads and drive traffic to your website. If you do not adequately promote your blog, it can sit statically on the Internet. You need to make sure you are an aggressive blog promoter if you want to gain attention with your blog. Use these tips to start generating more traffic for your blog — or you can release a post in the middle of the night in hopes that it will become the most widely read blog on the internet […]

I am especially honored this week to be able to introduce one of our own team members, Tawny Case. Tawny is not only fun and a complete pleasure to work with, but she is a concise and thorough editor. She has been with Content Runner since the very beginning and has contributed to numerous areas of the website including dialogue for alerts, communication with Writers, and making sure our developer, Matt, stays on task. Okay, that last part is far from the truth, but Content Runner could not operate as […]

One of the best things a company can do to improve their relationship with customers is to spend time focusing on developing quality content. A large number of companies will spend a great deal of time on social media to connect with their customers, but they fail to foster relationships through the content they provide. Content is essential to your company as it gives your customers something to look forward to reading and sharing with their network. Content on your blog relates to blog posts, podcasts, videos, and other content […]