The Frequency of Things

The Frequency of Things

How often should you be posting to social media and adding fresh blogs?   The answer will greatly influence your exposure, the trust of your brand, and indeed the success of your company. Too often and you risk oversaturating your audience and becoming a nuisance overcrowding their feed; not enough and your audience will think you’ve gone stale and you’ll quickly fade from their consciousness. The perfect balance between these two is subjective, to be sure. What works for a pizza joint won’t work for a physician. However, there is a general consensus when it comes to the frequency of…

How to Determine the Purpose of Your Blog

How to Determine the Purpose of Your Blog

By now, you have heard all the arguments in favor of regular blogging. It keeps your site fresh for SEO purposes, it offers value to your website visitors and customers, and it helps to establish your company as an authority in your field. Although you feel ready to start, it’s a struggle to actually do so. Not only are you not quite sure what to write about, you’re not clear on the purpose of your blog. While the above reasons for having a blog are important, they won’t mean much to your readers. They only care about reading blog posts…

Marketing Automation and Content: Why You Need a Plan Today

Marketing Automation and Content: Why You Need a Plan Today

Most online marketers have heard of marketing automation by now but may not have a firm grasp of what it means. The definition of marketing automation according to HubSpot is a process to automate repetitive tasks such as social media posts, emails, and other frequent tasks that keep a marketing department busy. Content Creation of the Future Intelligent content is another term that may just be appearing on your radar. Content Marketing Institute describes intelligent content as structured and reusable online content complete with metadata and entirely supported by intelligent content technology. To continue meeting the needs of your customers…

Best Practices for Promoting Your Content on Social Media

Best Practices for Promoting Your Content on Social Media

No one ever said that content marketing would be easy. After brainstorming several ideas for a piece, drafting the initial concepts, writing and editing it, creating the visuals, and finally publishing it, you’re still not done. Now you must decide how to promote your content as well as how to measure how successful you are in your promotional efforts. It’s a big job, which is why marketing agencies typically divvy up the tasks among several people. If your piece of the equation involves promotion, you might not even know where to start. Have We Really Reached Facebook Apocalypse? On January…

Four Blog Idea Generator Tools You Need to Use in 2018

Four Blog Idea Generator Tools You Need to Use in 2018

With just a few days left in 2017, you may be staring at a mostly blank content calendar for 2018. You understand the importance of blogging regularly, but you can’t seem to come up with one new idea to make your post stand out from the crowd. In this post, we will explore four content generation tools that you can use in the new year and beyond. Blog Ideas Generator from HubSpot If you can come up with three nouns, HubSpot can give you a list of five titles for possible blog posts within a few seconds. I tested this…

Top Content Marketing Blogs You Need to Be Reading

Top Content Marketing Blogs You Need to Be Reading

As a content marketer, you can never have too much knowledge. Whether you have been at this for a month or more than a decade, it pays to read what experts in the field have to say. After all, content marketing evolves at a pace that can make it difficult to keep up with the latest news and trends. Between Google algorithm changes, the continuous growth of artificial intelligence, and a reading audience with an increasingly short attention span, keeping the top content marketing blogs on your reading list just makes good business sense Copyblogger celebrates its 12th anniversary in…

How to Promote Your Content on Social Media

How to Promote Your Content on Social Media

  There’s no question that creating content to share online is hard work. First, you must come up with an idea. Then it’s time to write the first draft, edit it to perfection, design visuals to accompany the piece, publish, and promote it. Of course, you can’t forget to measure the results of your efforts once you have hit the publish button. While each of these functions presents its own unique challenges, marketers often get hung up on finding the perfect formula for promoting their content on the various social media platforms. Don’t Hesitate in Getting Your Content Out There…

What to Expect When You Work with a Content Marketing Company

What to Expect When You Work with a Content Marketing Company

You have read all the studies and know that content marketing is essential to the future of your online business. Unfortunately, now you feel overwhelmed and don’t know how where to start. This is the point that many start-up companies and small business owners look to hire outside help. It’s a large, but necessary investment if you hope to attract and keep customers in the competitive online marketplace. Initial Assessment and Strategy Development A good content marketing company wants to know as much about your business as possible. Your initial meeting should include an assessment of your online presence, studying…