How to Take the Leap and Write Your First Blog Post

How to Take the Leap and Write Your First Blog Post

  In our last blog post about outsourcing your blogging, we gave you several reasons why regular blogging is important to build brand loyalty and connect with customers. Today, we would like to provide you with some statistics courtesy of Get Spokal: 46 percent of Internet users read one or more blogs every day 61 percent of consumers based in the United States have made a purchasing decision based on information they acquired from reading a blog 69 percent of businesses with an online presence report that blogging is their largest source of lead generation 77 percent of all Internet users…

No Time? Don’t Know What to Write? Outsource Your Blogging Today

No Time? Don't Know What to Write? Outsource Your Blogging Today

By now, you have heard all the arguments in favor of regular blogging: It builds your brand, helps you connect with your readers, and improves your SEO ratings by consistently getting new content out there. Who wouldn’t want these benefits? There’s just one problem, and it’s a four-letter word every content marketer struggles with. T-i-m-e. You don’t have enough of it so you put out a blog maybe once every three months. Readers never know when to expect it so they don’t exactly wait in anticipation or blaze a trail to your website to read it. You don’t get the…

Making Money for your Agency Part 2 (Blog Content)

Making Money for your Agency Part 2 (Blog Content)

Creating Blog Posts for Your Customers It’s difficult for your clients to sit down and get started blogging, they don’t know where to start and that’s where your agency can help! Idea Generation Coming up with ideas for blog posts is tough work.The number one reason your clients won’t get started blogging is that they can’t come up with new ideas or they don’t dedicate the time to idea generation. You can help out tremendously here, use our Idea Engine for inspiration and plan to hire a Writer to come up with 20-30 ideas for new blog posts for your client.…

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It would be a rare marketing agency that didn’t know about the importance of social media posts. The problem is, many don’t have the time to create and publish posts consistently or even know where to begin. Many marketers also don’t completely grasp the purpose of social media posts. They might assume that promoting their company or client’s company is the only reason to publish posts on Facebook, Twitter, Linked In, and other social sites. However, building brand awareness, loyalty, and customer relationships is just as important. What Types of Content Interests Your Followers? People follow your company’s social networking…

Making Money for Your Agency Part 1 (Social Content)

Making Money for Your Agency Part 1 (Social Content)

Making Money for Your Agency It’s not quite 2017 yet, but I think I speak for everyone when I say we’re ready for it! Welcome to our first newsletter with tips on how to increase revenue at your agency. This series of emails will walk you through different types of content that you can sell to your clients. Social Content is a Massive Opportunity Your clients need help managing social content for Facebook and Twitter. Companies are overwhelmed with the day to day responsibilities of managing their business and have no time to manage their social channels. What is Social…

Improve Your Content Marketing Strategy by Getting the Whole Company Involved

Improve Your Content Marketing Strategy by Getting the Whole Company Involved

With 2016 on its last breath, content marketers the world over are convening to consider how they can improve their strategy for 2017. They study trends, send surveys to their clients, and make sure they’re up-to-date on the latest Google algorithms for ranking search results. These things are important and can indeed give your company a higher return on investment for its content marketing dollar. However, have you ever considered the results you could achieve by involving everyone in the company? Before you write this idea off as impossible, consider the advice of Dan Steiner of Content Marketing Institute. In…

How to Request Ideas for Blogs with a Holiday Theme

How to Request Ideas for Blogs with a Holiday Theme

It seems like you were just planning your content calendar for 2016 and now the year is on its way out. You would like to connect with your website readers while they’re in a festive holiday frame of mind. You know that a holiday-themed blog – or two or three- would help them identify with your brand and realize that your company is there to solve a problem for them. However, you have a bit of a problem yourself. Even if you could think of what to write about, you just have no time to do it. Maybe you’re like…

My Daily Process as a Full-Time Freelance Copywriter

My Daily Process as a Full-Time Freelance Copywriter

April 2017 marks six years since I took the leap to working for myself as a freelance copywriter. Even after all this time, some days I still can’t believe my good fortune at being able to make a good living doing what I love. However, it is a job just like anything else. It requires self-motivation and organizational skills to do well. I have always had an entrepreneurial spirit so motivating myself to work isn’t so hard. Getting organized is another story. For this blog post, I would like to give you some insight into what my working life looks…