How to Brainstorm Content Ideas

How to Brainstorm Content Ideas

If you’re managing your own website, you may think there’s nothing worse than coming up with relevant, engaging content topics every week for your blog. It’s understandable: not only are you trying to run your business full-time and manage your website at the same time, you’re also tasked with crafting insightful articles and blogs that show off your subject matter expertise within your niche while delivering a timely message for your readers. Who can juggle it all? But juggle you must, as it’s no secret now that content is king and will make or break your ranking on Google. In…

Connecting SEO and Content Marketing for Optimal Results

Connecting SEO and Content Marketing for Optimal Results

How do you fuel online success? It takes a village, that’s for sure. That “village” is your online marketing strategy, comprised of various entities such as SEO and content marketing. Bridging the gap between the two and connecting them as one will give you the best results possible. There’s no doubt that SEO and content marketing have changed the digital marketing world – for the better. But if you’re not utilizing these tools to your advantage, you’re going to get left behind. First, let’s define the two. SEO involves the technical process of increasing the quality of traffic and attracting…

What is Quality Content and Why Do You Need It?

What is Quality Content and Why Do You Need It?

Quality content – in the online world of SEO, rankings and search results – involves content that achieves its marketing goals. Those goals vary by business. For some, it’s to boost brand awareness; for others, it’s to rank well on search engines; for still others, it’s to improve click-through rates. Whether you’re looking to generate leads or get social shares, the root of all your goals is quality content. Research Good Content This is a two-pronged approach: researching good content is the first half; accumulating a backlog of content ideas for the future is the second. Quality content starts with…

Reputation Management: What is it and Why is it Important?

Manage your reputation online.

Your reputation as a business owner is everything, right? Think back a couple decades ago when it was hard enough then to maintain a solid reputation. Fast forward to today and the challenges are all-encompassing due to all the many pervasive digital connections. Screw up once and guaranteed, everyone will be hearing about it. It’s not about being perfect, though. It’s about how you manage those online reviews and posts that’s more important. In fact, you can actually use those blips to your advantage so you come out on top anyway. From social media platforms to your own website, maintaining…

The Frequency of Things

The Frequency of Things

How often should you be posting to social media and adding fresh blogs?   The answer will greatly influence your exposure, the trust of your brand, and indeed the success of your company. Too often and you risk oversaturating your audience and becoming a nuisance overcrowding their feed; not enough and your audience will think you’ve gone stale and you’ll quickly fade from their consciousness. The perfect balance between these two is subjective, to be sure. What works for a pizza joint won’t work for a physician. However, there is a general consensus when it comes to the frequency of…

How to Determine the Purpose of Your Blog

How to Determine the Purpose of Your Blog

By now, you have heard all the arguments in favor of regular blogging. It keeps your site fresh for SEO purposes, it offers value to your website visitors and customers, and it helps to establish your company as an authority in your field. Although you feel ready to start, it’s a struggle to actually do so. Not only are you not quite sure what to write about, you’re not clear on the purpose of your blog. While the above reasons for having a blog are important, they won’t mean much to your readers. They only care about reading blog posts…

Marketing Automation and Content: Why You Need a Plan Today

Marketing Automation and Content: Why You Need a Plan Today

Most online marketers have heard of marketing automation by now but may not have a firm grasp of what it means. The definition of marketing automation according to HubSpot is a process to automate repetitive tasks such as social media posts, emails, and other frequent tasks that keep a marketing department busy. Content Creation of the Future Intelligent content is another term that may just be appearing on your radar. Content Marketing Institute describes intelligent content as structured and reusable online content complete with metadata and entirely supported by intelligent content technology. To continue meeting the needs of your customers…

Best Practices for Promoting Your Content on Social Media

Best Practices for Promoting Your Content on Social Media

No one ever said that content marketing would be easy. After brainstorming several ideas for a piece, drafting the initial concepts, writing and editing it, creating the visuals, and finally publishing it, you’re still not done. Now you must decide how to promote your content as well as how to measure how successful you are in your promotional efforts. It’s a big job, which is why marketing agencies typically divvy up the tasks among several people. If your piece of the equation involves promotion, you might not even know where to start. Have We Really Reached Facebook Apocalypse? On January…