Quality vs. Quantity: Should You Write One Long Blog Post or Several Short Ones?

Quality vs. Quantity: Should You Write One Long Blog Post or Several Short Ones?

In your quest for generating compelling content for your small business website, you likely have run into this conundrum before: should you write one long blog post or several short ones per week? What has more impact? Which adds more value to your customers? Ah, therein lies the question. You’re not the only one struggling with this. Both are important and both can be seen as your best strategy. But the answer isn’t the same for everybody. Consider this: if you had to choose between writing five low-quality blog posts or one high-quality blog post this week, which do you…

5 Tips to Capturing Attention and Creating Compelling Content

5 Tips to Capturing Attention and Creating Compelling Content

As attention spans get shorter, so too does the content you see online. About 53% of mobile site visitors will leave a page that takes longer than three seconds to load, says Google, and at the same time, most online visitors will give you just a few seconds to pique their interest. If they are bored by what they see, they will move on. It’s as simple as that. So, in essence, you only have a few sentences to draw them in, maybe a paragraph at best. Make it count. Here are five tips to capturing your audience’s attention through…

Tips for Promoting Your Content

Tips for Promoting Your Content

So you’ve got the content for your website, whether that’s landing pages, blogs, etc., but now how do you get it out there in front of the people who need to see it? Unfortunately, content promotion is where many companies fall short when it comes to their overall marketing strategy. Your job isn’t done once you’ve built your content framework or even once you’ve splashed it on your social media channels. The Internet is a crowded place. Even if your content is amazing, it’s competing with a lot of other amazing content out there. You need to promote it if…

How Important is Keyword Research?

How Important is Keyword Research?

Understanding what your audience wants to find is key. This can be made easier by peppering your content strategically with targeted keywords. The balance is delicate, though: too many will lead to keyword stuffing which is penalized by Google, and too little won’t be effective enough in reaching your target market. Here we’ll help you figure out which strategic keywords to target in your website’s content, and how to craft your content to satisfy not just your visitors but the major search engines as well. It’s critical that search engine algorithms get a sense of your content writing, because if…

3 Ways to Fix Stagnated Content

3 Ways to Fix Stagnated Content

If you own a website, you know it takes a lot of work to groom it and grow it. Stagnating websites – or those websites not maintained and essentially left to die a slow death on the Internet – can actually cause harm to your company and its reputation. If your existing content is not adding to the quality of your brand or your recognition online, a good place to start is by updating the content. You must fix content when it’s no longer working as intended, and this is done by redirecting the content or repurposing it as new…

Why You Should Increase Your Content Marketing Budget

Why You Should Increase Your Content Marketing Budget

As the owner of your own company, or as someone working for one, you know the importance of online marketing. However, sometimes that knowledge and your budget just don’t seem to match up. Content marketing is a big part of your online marketing allocation, yet many companies don’t invest enough in it. You may not be sure where to allocate funds to ensure how successful niche content marketing can occur. It’s a simple fact that traditional advertising is no longer as effective as it used to be. However, content marketing is growing at a remarkable rate, giving your business the…

Spring Cleaning: 7 Ways to Refresh Your Website

Spring Cleaning: 7 Ways to Refresh Your Website

With spring here, it’s time to do some cleanup – no, not for your home, for your website! Now’s the perfect opportunity to tackle all the stuff you’ve been meaning to do but never have the time. From page content and news to reviews and blogs, it’s time to clear through all the clutter and refresh your website, taking a long hard look at its functionality, usability and relevance.   1.    Perform a Content Audit Take a close look at the content on your site: does it reflect what your company’s mission is, as well as your current expertise and…

4 Reasons to Work With a Content Marketing Company

4 Reasons to Work With a Content Marketing Company

If you own a business and have a website, you need great content. If you’re not a writer by nature and have no clue about the SEO, content, and keywords that go into the back-end of ranking your website high in the major search engines, you need a company that can take care of that for you. So what’s content marketing? Basically, it’s the use of content designed to help meet a marketing goal for your business, whether that goal is to snag potential customers, retain existing ones, or make more people aware of your brand or products, says Moz.…