Three Ideas to Bring SEO and Content Marketing Together for Better Results

Three Ideas to Bring SEO and Content Marketing Together for Better Results

There is an awful lot of confusion out there about Search Engine Optimization (SEO), content marketing, and how these two things fit together. Some people treat them as two different things and then feel surprised and disappointed when they don’t see the results they expected. Both are essential and can do important things on their own, but it’s not enough. To achieve the success you desire, you need to bring the two together and take advantage of their potent combination. In this blog post, we’re going to present you with some ideas to combine SEO and content marketing that you…

Ready to Launch Your New Website? Don’t Forget Your SEO Checklist

Ready to Launch Your New Website? Don’t Forget Your SEO Checklist

You have been working on a new website for your company for months. Perhaps you hired a Content Runner writer to produce the home page, about us page, service descriptions, a few blog posts, and other pages that describe what your organization is all about. Maybe you worked with a graphic design or web design company as well. It was a ton of effort, but you have everything pulled together and you’re ready to make your mark on the World Wide Web. However, you need to complete several SEO-related tasks if you want anyone other than your co-workers to admire…

Five Fresh Ideas for Your Content Marketing Strategy

Five Fresh Ideas for Your Content Marketing Strategy

Content marketers can burn out, just like people in any other profession. It’s hard enough to create or outsource great content, let alone know the best way to market it. Your old ideas are getting boring and they’re not producing the engagement you want anyway. If you can relate to any of these statements, here are some ideas you may want to consider from SuperSimpl.com: 1.     Find your top posts and turn them into a slide share. You probably know by now that visual content grabs people’s attention far more than written content alone. You can combine the best of…

Why You Need to Start Your Blog Post with a Bang

Why You Need to Start Your Blog Post with a Bang

In Writing a Headline is Like Going on a Blind Date, we explained how there’s nothing more important than choosing a title for your blog post. After all, people aren’t going to read further if they’re already bored by the title. Now that you have that down, we introduce you to the second-most important thing in writing a blog post: the opening paragraph. An article at copyblogger.com states that having an awesome headline followed by a not-so-great first paragraph is like inviting people to your house and then slamming the door in their face. Ouch! Tips to Keep People Reading…

Making Money For Your Agency Part 4 (SEO Content)

Making Money For Your Agency Part 4 (SEO Content)

Creating SEO Content When you get right down to it most agencies need to create content that ranks. Content that ranks well in Google will increase organic traffic which in turn will bring in more leads or sales to your client sites. Where do You Start? Have a conversation with your clients and ask them which types of customers convert the best. Start to reverse engineer the queries these customers might make by looking in their Google Analytics account. If you look at their organic traffic you might be able to pick out a few phrases, though most will only…

Making Money For Your Agency Part 3 (Newsletters)

Making Money For Your Agency Part 3 (Newsletters)

Why Does Email Matter? Many people have been foretelling the death of email for years, but it’s not going anywhere and only continues to grow in importance. As agencies it is your job to convince your clients that every email they send is incremental revenue. For example: assume that for every 100 emails you send you earn $5 of additional revenue. Only $5 you say? Well now let’s get into some larger numbers, if you send 1,000 emails a day you are now making an extra $50/day from your business. If you double your customer base in 6 months and…

It Doesn’t Matter if You’re a Great Writer if You Can’t Format a Blog Post

It Doesn’t Matter if You’re a Great Writer if You Can’t Format a Blog Post

You’re writing your first blog post for a promising new client and you want it to be perfect. Maybe you’re starting a blog of your own and you’re not sure how the posts should look. In either case, how you present your blog is just as important as the words you say. Keep in mind that people typically scan written information visually for a few seconds before deciding if they want to invest time in reading the whole thing. You need to format your blog in such a way that it will capture and keep their attention. There We Go…

How to Take the Leap and Write Your First Blog Post

How to Take the Leap and Write Your First Blog Post

  In our last blog post about outsourcing your blogging, we gave you several reasons why regular blogging is important to build brand loyalty and connect with customers. Today, we would like to provide you with some statistics courtesy of Get Spokal: 46 percent of Internet users read one or more blogs every day 61 percent of consumers based in the United States have made a purchasing decision based on information they acquired from reading a blog 69 percent of businesses with an online presence report that blogging is their largest source of lead generation 77 percent of all Internet users…