FAQs: Creating Great Content

FAQs: Creating Great Content

We’ve been in the writing business a long time. As content generators, we know a thing or two about what goes into creating an amazing piece of writing. It doesn’t come easy to everybody…it takes time, patience, some knowledge and tenacity to keep people engaged and riveted. Here are some FAQs that may help you in your quest to achieve high-quality blogs, landing pages and more. Q: Should I Hire Someone to Write for Me? A: If you don’t have the talent or time to craft engaging copy, hire professionals to write it. It’s that simple. It’s worth the cost…

Social Media: The Secret Ingredient for Content Marketing

Social Media: The Secret Ingredient for Content Marketing

There’s no doubt social media is an excellent tool for your content marketing strategy. But what happens when you share content you’re proud of, only to be met with crickets from your legions of followers? Don’t worry. It’s not just you. It’s actually a common challenge in the social media space, but it’s not always due to disinterested followers. Rather, the major reason why your posts may be failing to generate a buzz is because social media platforms, particularly Facebook and Instagram, are the gatekeepers of your content’s reach. If you haven’t been promoting your posts with paid advertising, your…

Dazzle Your Readers with Excellent Content in 2020

Dazzle Your Readers with Excellent Content in 2020

Dazzling your readers when blogging for your company site doesn’t come naturally to most business owners. It’s actually harder than it sounds. Sure, anyone can jot down some opinions, facts or pieces of advice, throw in some links, and post it online. But it takes a lot of thought, preparation and skill to create and share meaningful content that’s not only accurate and factual but compelling as well. This is where content marketing comes in. Check out these five tips for content optimization and generating more traffic. 1.    Clean Up Your Website Get back to basics and take a look…

Ultimate Guide to Content Marketing

Ultimate Guide to Content Marketing

As of July 2020, 4.57 billion people were active Internet users, translating to 59 percent of the global population, with 3.6 billion people using social media worldwide. With that many people trawling the web, you need to make sure your content marketing game is ON. If not, you’ll be missing out on lots of opportunities for your brand to engage with your audience and achieve untold growth for your business. One of the best methods for attracting new customers to your business and spreading brand awareness is through content marketing. This branch of your advertising approach focuses on creating, publishing,…

4 Essential Elements of Writing a Great Blog Post

4 Essential Elements of Writing a Great Blog Post

Writing is hard. It’s not easy and it’s not for the faint of heart. Creating content for your blog can often seem like a chore, especially if you’re not the most naturally gifted writer. You understandably want to put your efforts where they will make you the most money, growing and nurturing your business. Having a well-written blog is important, though, so don’t let this crucial part of your marketing strategy go by the wayside. Coming up with a system and structure for blogging is key so you don’t miss a beat. Often times, you’re best served by hiring a…

What is Evergreen Content and Why Does It Matter?

What is Evergreen Content and Why Does It Matter?

If you want to write content that ensures consistent organic traffic for months or even years (and who doesn’t?), you’ll need to concentrate on something called evergreen content. This is content that will interest readers today and in the future. It never goes out of style, it doesn’t follow the trends, and it’s not about volatile topics and click baits. In a nutshell, evergreen content is content that doesn’t go out of style. It’s something that will be just as relevant today for your readers as it will be next year and the year after that. Ideally, you want to…

Why Now is NOT the Time to Cut Your Content Marketing Budget

Why Now is NOT the Time to Cut Your Content Marketing Budget

Coronavirus is spreading through this country at an alarming rate. Businesses have been shuttered, families are practically on lockdown in their homes, schools are closed, and even the Happiest Place on Earth is not so happy right now. But like all things, this too shall pass. Your first instinct as a business owner is to hunker down and slash spending to conserve assets. In fact, the first line item you may consider slashing is your content marketing budget. Don’t do it. This is actually the time to increase it, if even slightly, so as to comfort, inform and educate your…