So you haven’t ventured into the blogosphere yet, huh? It’s not too late to get in on the game. The importance of this type of content can’t be ignored. According to Social Media Today, the average company that engages in blogging receives 55 percent more web visitors and 97 percent more links to their website. And did you know that 70 percent of consumers learn more about a company through blogs and articles than ads?
All of these reasons and more should point you in the direction of regular blogging. Whether once a week, biweekly or once a month, publishing regular blog content keeps you relevant in the minds of consumers. And when they think you know what you’re talking about, they’re more apt to trust you. That leads to more sales and a better bottom line.
But how do you start out if you’re new to the blogging world? Assuming you have a platform already (WordPress, custom web design, social media, etc.), ask yourself:
What is My Niche?
As a business owner, you likely sell or offer something that you are very knowledgeable about. Whether that’s the best pizza in town, excellent customer service on insurance, or the hot spot for coffee, you have to identify your niche and area of subject matter expertise. This is your bread and butter; this is where you’ll explore topics that you know a lot about.
Who is My Target Audience?
Defining your ideal readers is the next step. Who will be reading your blog? Once you pinpoint those readers, keep them in your mind at all times. Cater to them, write for them, be in business for them. After all, they will be the ones reading your blog and buying your products. If they aren’t interested in what you’re selling, you’re not going to get very far.
How Can I Add Value?
Your blog must add value to your readers’ lives. If you talk about things that don’t impact them or solve a problem for them, the blog provides no value. Adding value is the only way to get a customer’s long-term buy-in.
How Can I be Original?
There are countless other blogs out there talking about the same kinds of things. What will make yours stand out? YOU are what makes your blog different: your writing style, your perspective and your creativity, points out The Minimalists. If you are not a natural writer yourself, hire someone who is. Because if you have an important matter to discuss that does add value but doesn’t engage, well, no one will read it anyway. Content writers, whether that’s you, a staffer or a hired professional, must be:
Additionally, you must have a vision that captures not just the text you want to write about but the visual way in which it will be displayed. Your voice should also be unique. You’ll find that your voice will develop more and more over time with each blog you write. With repetition comes comfort.
Here are some more tips to think about when crafting your blog:
- Use the first-person plural when possible (we instead of you), as these kinds of statements are more powerful than you and your.
- Post regularly. Doesn’t really matter the exact timeline. You may post one blog a week, but then realize you have more to say and want to post three times a week. Maybe you only have the time or budget for one blog a month. Whatever you decide, stick to it consistently. When you let your blogging lapse for months on end, people will question your relevancy and commitment. Just FYI from Moz: 35 percent of businesses blog at least once every month.
- Connect with your audience and other bloggers on social media with posts and comments. But your blog should always take priority. Write first, socialize second.
- Spend time researching what it is you want to write about. Include helpful, relevant links in your blogs to flesh out your subject.
- Keep it simple. Stick to the basics, produce good content and don’t worry too much about ads, graphics, and widgets.
- Humanize your blog. Put a picture of yourself on your blog. That’s because people identify with other people and want to see who’s writing what they’re reading.
Contact Content Runner
Often times, blogs fall by the wayside because companies are spending so much time focusing on building the business, dealing with employees, running daily operations and generally just trying to make money. It can be hard to wrap your head around the fact that blogs will make you money in a round-about way. But it’s certainly true. Just because you don’t have the time to blog doesn’t mean you shouldn’t. Hire one of our writers now, at an affordable rate. Plus, we think they’re pretty awesome at what they do!