Articles by Michelle Eld

How Important is Keyword Research?

How Important is Keyword Research?

Understanding what your audience wants to find is key. This can be made easier by peppering your content strategically with targeted keywords. The balance is delicate, though: too many will lead to keyword stuffing which is penalized by Google, and too little won’t be effective enough in reaching your target market. Here we’ll help you figure out which strategic keywords to target in your website’s content, and how to craft your content to satisfy not just your visitors but the major search engines as well. It’s critical that search engine algorithms get a sense of your content writing, because if…

3 Ways to Fix Stagnated Content

3 Ways to Fix Stagnated Content

If you own a website, you know it takes a lot of work to groom it and grow it. Stagnating websites – or those websites not maintained and essentially left to die a slow death on the Internet – can actually cause harm to your company and its reputation. If your existing content is not adding to the quality of your brand or your recognition online, a good place to start is by updating the content. You must fix content when it’s no longer working as intended, and this is done by redirecting the content or repurposing it as new…

Why You Should Increase Your Content Marketing Budget

Why You Should Increase Your Content Marketing Budget

As the owner of your own company, or as someone working for one, you know the importance of online marketing. However, sometimes that knowledge and your budget just don’t seem to match up. Content marketing is a big part of your online marketing allocation, yet many companies don’t invest enough in it. You may not be sure where to allocate funds to ensure how successful niche content marketing can occur. It’s a simple fact that traditional advertising is no longer as effective as it used to be. However, content marketing is growing at a remarkable rate, giving your business the…

Spring Cleaning: 7 Ways to Refresh Your Website

Spring Cleaning: 7 Ways to Refresh Your Website

With spring here, it’s time to do some cleanup – no, not for your home, for your website! Now’s the perfect opportunity to tackle all the stuff you’ve been meaning to do but never have the time. From page content and news to reviews and blogs, it’s time to clear through all the clutter and refresh your website, taking a long hard look at its functionality, usability and relevance.   1.    Perform a Content Audit Take a close look at the content on your site: does it reflect what your company’s mission is, as well as your current expertise and…

4 Reasons to Work With a Content Marketing Company

4 Reasons to Work With a Content Marketing Company

If you own a business and have a website, you need great content. If you’re not a writer by nature and have no clue about the SEO, content, and keywords that go into the back-end of ranking your website high in the major search engines, you need a company that can take care of that for you. So what’s content marketing? Basically, it’s the use of content designed to help meet a marketing goal for your business, whether that goal is to snag potential customers, retain existing ones, or make more people aware of your brand or products, says Moz.…

How to Tap Into Your Niche Audience

How to Tap Into Your Niche Audience

Identifying your target audience is crucial if you’re embracing a brand of advertising called niche marketing, in which you focus only on a unique target market rather than the masses. In other words, a niche market is a demographic of potential customers who would most benefit from your offerings. The target market, essentially, is what defines your product. When choosing your niche, you have to keep your customers front and center: what do they need? What solves a problem for them? What challenges could be made easier for them with your product? You can survey your audience members within an…

The Importance of Author Authority in SEO

The Importance of Author Authority in SEO

Being the authority in your field is critical to how successful your SEO campaign will be. In fact, author reputation counts more than it ever has, especially when it comes to search. Google, known for experimenting with new features in search, continues to tweak how authorship is viewed and valued online. Not too long ago, Google redefined – yet again — what it considers low-quality content, in an update to Google’s search quality rater guidelines. For the first time ever, Google mentions “reputation of the creator of the content,” with that term featuring prominently throughout the document. These guidelines were…

How to Start a Blog in 2019

How to Start a Blog in 2019

So you haven’t ventured into the blogosphere yet, huh? It’s not too late to get in on the game. The importance of this type of content can’t be ignored. According to Social Media Today, the average company that engages in blogging receives 55 percent more web visitors and 97 percent more links to their website. And did you know that 70 percent of consumers learn more about a company through blogs and articles than ads? All of these reasons and more should point you in the direction of regular blogging. Whether once a week, biweekly or once a month, publishing…

How to Brainstorm Content Ideas

How to Brainstorm Content Ideas

If you’re managing your own website, you may think there’s nothing worse than coming up with relevant, engaging content topics every week for your blog. It’s understandable: not only are you trying to run your business full-time and manage your website at the same time, you’re also tasked with crafting insightful articles and blogs that show off your subject matter expertise within your niche while delivering a timely message for your readers. Who can juggle it all? But juggle you must, as it’s no secret now that content is king and will make or break your ranking on Google. In…

Connecting SEO and Content Marketing for Optimal Results

Connecting SEO and Content Marketing for Optimal Results

How do you fuel online success? It takes a village, that’s for sure. That “village” is your online marketing strategy, comprised of various entities such as SEO and content marketing. Bridging the gap between the two and connecting them as one will give you the best results possible. There’s no doubt that SEO and content marketing have changed the digital marketing world – for the better. But if you’re not utilizing these tools to your advantage, you’re going to get left behind. First, let’s define the two. SEO involves the technical process of increasing the quality of traffic and attracting…