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Michelle Eld | Content Runner Blog

Articles by Michelle Eld

7 Social Media Tips for Startups


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7 Social Media Tips for Startups

Your content marketing strategy for your website goes hand in hand with your social media strategy. They work in conjunction, one helping the other and vice versa. But if you have a business that’s just starting up, you may be at a loss as to where to start and how to incorporate social media outreach into your online approach. It’s true that social media marketing is an ideal way to launch your startup because it’s cheap and effective. Attracting customers through platforms like Facebook, Twitter, and Instagram starts with doing your homework on just how to go about the process. Here…

Landing a Killer Call to Action


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Landing a Killer Call to Action

Any time you write an article, blog post, landing page or other piece of content for your website or social media platform, you should close it out with a call to action, or CTA. This tells your target audience what to do once they are done reading, such as “buy now,” download our free XXX” or “call to sign up.” If you have hired a professional writer to handle your blog and other copy, you will notice they add a CTA automatically at the end of the pieces. This is critical for conversion. Indeed, the goal of any online marketing…

Top 6 Ways to Generate New Content Ideas


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Top 6 Ways to Generate New Content Ideas

It can be hard enough to write and post regular compelling, unique copy for your website and blog. But it’s even harder to come up with topics to write about in the first place. You may be in a rut when it comes to content ideas, which may become a roadblock for you in posting new blogs and articles to interest your audience. This is an easy trap to fall into. But with a few fresh ideas and a plan, you can come up with unique blog topics to engage your readers. Check out these top six ways to generate…

The New Content Marketing: a Foundation of Content Experiences


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The New Content Marketing: a Foundation of Content Experiences

Harnessing the power and pull of experiences: this is what 2021 content marketing will be all about. If you’ve been in a rut when it comes to your content, whether social media, blogs or landing pages, you may be looking for something that will stick. What can you do to persuade people to read your stuff, and even more importantly, how can you get Google to recognize and rank what you’re doing? With 90 percent of pages getting zero traffic from Google, says Search Engine Journal, it’s time to get creative. The new push this year will be in content…

How Will COVID-19 Impact Content Marketing Over the Next Year?


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How Will COVID-19 Impact Content Marketing Over the Next Year?

If you own a business, you are especially conscious of the profound, disruptive effect COVID-19 has had – just in the last few months. For a lucky few, revenues have skyrocketed. But most haven’t been quite so lucky.   They have taken a big blow to their bottom lines, prompting them to sit back and re-evaluate their online content marketing programs to rapidly implement changes regarding how they advertise, points out Business2Community. Content marketing programs are also being re-evaluated for their: ROIAbility to growBarriers to scale Content marketing messaging has also been morphing quite dramatically, posing significant challenges for content…

FAQs: Creating Great Content


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FAQs: Creating Great Content

We’ve been in the writing business a long time. As content generators, we know a thing or two about what goes into creating an amazing piece of writing. It doesn’t come easy to everybody…it takes time, patience, some knowledge and tenacity to keep people engaged and riveted. Here are some FAQs that may help you in your quest to achieve high-quality blogs, landing pages and more. Q: Should I Hire Someone to Write for Me? A: If you don’t have the talent or time to craft engaging copy, hire professionals to write it. It’s that simple. It’s worth the cost…

Social Media: The Secret Ingredient for Content Marketing


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Social Media: The Secret Ingredient for Content Marketing

There’s no doubt social media is an excellent tool for your content marketing strategy. But what happens when you share content you’re proud of, only to be met with crickets from your legions of followers? Don’t worry. It’s not just you. It’s actually a common challenge in the social media space, but it’s not always due to disinterested followers. Rather, the major reason why your posts may be failing to generate a buzz is because social media platforms, particularly Facebook and Instagram, are the gatekeepers of your content’s reach. If you haven’t been promoting your posts with paid advertising, your…

Dazzle Your Readers with Excellent Content in 2020


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Dazzle Your Readers with Excellent Content in 2020

Dazzling your readers when blogging for your company site doesn’t come naturally to most business owners. It’s actually harder than it sounds. Sure, anyone can jot down some opinions, facts or pieces of advice, throw in some links, and post it online. But it takes a lot of thought, preparation and skill to create and share meaningful content that’s not only accurate and factual but compelling as well. This is where content marketing comes in. Check out these five tips for content optimization and generating more traffic. 1.    Clean Up Your Website Get back to basics and take a look…

Ultimate Guide to Content Marketing


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Ultimate Guide to Content Marketing

As of July 2020, 4.57 billion people were active Internet users, translating to 59 percent of the global population, with 3.6 billion people using social media worldwide. With that many people trawling the web, you need to make sure your content marketing game is ON. If not, you’ll be missing out on lots of opportunities for your brand to engage with your audience and achieve untold growth for your business. One of the best methods for attracting new customers to your business and spreading brand awareness is through content marketing. This branch of your advertising approach focuses on creating, publishing,…

4 Essential Elements of Writing a Great Blog Post


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4 Essential Elements of Writing a Great Blog Post

Writing is hard. It’s not easy and it’s not for the faint of heart. Creating content for your blog can often seem like a chore, especially if you’re not the most naturally gifted writer. You understandably want to put your efforts where they will make you the most money, growing and nurturing your business. Having a well-written blog is important, though, so don’t let this crucial part of your marketing strategy go by the wayside. Coming up with a system and structure for blogging is key so you don’t miss a beat. Often times, you’re best served by hiring a…


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