Articles by Lisa Kroulik

Five Fresh Ideas for Your Content Marketing Strategy

Five Fresh Ideas for Your Content Marketing Strategy

Content marketers can burn out, just like people in any other profession. It’s hard enough to create or outsource great content, let alone know the best way to market it. Your old ideas are getting boring and they’re not producing the engagement you want anyway. If you can relate to any of these statements, here are some ideas you may want to consider from SuperSimpl.com: 1.     Find your top posts and turn them into a slide share. You probably know by now that visual content grabs people’s attention far more than written content alone. You can combine the best of…

Why You Need to Start Your Blog Post with a Bang

Why You Need to Start Your Blog Post with a Bang

In Writing a Headline is Like Going on a Blind Date, we explained how there’s nothing more important than choosing a title for your blog post. After all, people aren’t going to read further if they’re already bored by the title. Now that you have that down, we introduce you to the second-most important thing in writing a blog post: the opening paragraph. An article at copyblogger.com states that having an awesome headline followed by a not-so-great first paragraph is like inviting people to your house and then slamming the door in their face. Ouch! Tips to Keep People Reading…

It Doesn’t Matter if You’re a Great Writer if You Can’t Format a Blog Post

It Doesn’t Matter if You’re a Great Writer if You Can’t Format a Blog Post

You’re writing your first blog post for a promising new client and you want it to be perfect. Maybe you’re starting a blog of your own and you’re not sure how the posts should look. In either case, how you present your blog is just as important as the words you say. Keep in mind that people typically scan written information visually for a few seconds before deciding if they want to invest time in reading the whole thing. You need to format your blog in such a way that it will capture and keep their attention. There We Go…

How to Take the Leap and Write Your First Blog Post

How to Take the Leap and Write Your First Blog Post

  In our last blog post about outsourcing your blogging, we gave you several reasons why regular blogging is important to build brand loyalty and connect with customers. Today, we would like to provide you with some statistics courtesy of Get Spokal: 46 percent of Internet users read one or more blogs every day 61 percent of consumers based in the United States have made a purchasing decision based on information they acquired from reading a blog 69 percent of businesses with an online presence report that blogging is their largest source of lead generation 77 percent of all Internet users…

No Time? Don’t Know What to Write? Outsource Your Blogging Today

No Time? Don't Know What to Write? Outsource Your Blogging Today

By now, you have heard all the arguments in favor of regular blogging: It builds your brand, helps you connect with your readers, and improves your SEO ratings by consistently getting new content out there. Who wouldn’t want these benefits? There’s just one problem, and it’s a four-letter word every content marketer struggles with. T-i-m-e. You don’t have enough of it so you put out a blog maybe once every three months. Readers never know when to expect it so they don’t exactly wait in anticipation or blaze a trail to your website to read it. You don’t get the…

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It would be a rare marketing agency that didn’t know about the importance of social media posts. The problem is, many don’t have the time to create and publish posts consistently or even know where to begin. Many marketers also don’t completely grasp the purpose of social media posts. They might assume that promoting their company or client’s company is the only reason to publish posts on Facebook, Twitter, Linked In, and other social sites. However, building brand awareness, loyalty, and customer relationships is just as important. What Types of Content Interests Your Followers? People follow your company’s social networking…

Improve Your Content Marketing Strategy by Getting the Whole Company Involved

Improve Your Content Marketing Strategy by Getting the Whole Company Involved

With 2016 on its last breath, content marketers the world over are convening to consider how they can improve their strategy for 2017. They study trends, send surveys to their clients, and make sure they’re up-to-date on the latest Google algorithms for ranking search results. These things are important and can indeed give your company a higher return on investment for its content marketing dollar. However, have you ever considered the results you could achieve by involving everyone in the company? Before you write this idea off as impossible, consider the advice of Dan Steiner of Content Marketing Institute. In…

How to Request Ideas for Blogs with a Holiday Theme

How to Request Ideas for Blogs with a Holiday Theme

It seems like you were just planning your content calendar for 2016 and now the year is on its way out. You would like to connect with your website readers while they’re in a festive holiday frame of mind. You know that a holiday-themed blog – or two or three- would help them identify with your brand and realize that your company is there to solve a problem for them. However, you have a bit of a problem yourself. Even if you could think of what to write about, you just have no time to do it. Maybe you’re like…

My Daily Process as a Full-Time Freelance Copywriter

My Daily Process as a Full-Time Freelance Copywriter

April 2017 marks six years since I took the leap to working for myself as a freelance copywriter. Even after all this time, some days I still can’t believe my good fortune at being able to make a good living doing what I love. However, it is a job just like anything else. It requires self-motivation and organizational skills to do well. I have always had an entrepreneurial spirit so motivating myself to work isn’t so hard. Getting organized is another story. For this blog post, I would like to give you some insight into what my working life looks…

Why Keeping in Touch with Writers from Content Runner is a Good Idea

Why Keeping in Touch with Writers from Content Runner is a Good Idea

Nothing is easy about the process of finding a great content marketing writer. You may test a dozen or more before you find someone whose style you truly love. Not only that, but his or her price is affordable as well. This person consistently meets deadlines while providing the quality content your clients need for their marketing efforts. The two of you work on several projects together and you’re both thrilled with the relationship. That is why it throws writers for a loop when large or long-term clients seem to suddenly vanish from the face of the earth. Why Writer…