Articles by Lisa Kroulik

What to Expect When You Work with a Content Marketing Company

What to Expect When You Work with a Content Marketing Company

You have read all the studies and know that content marketing is essential to the future of your online business. Unfortunately, now you feel overwhelmed and don’t know how where to start. This is the point that many start-up companies and small business owners look to hire outside help. It’s a large, but necessary investment if you hope to attract and keep customers in the competitive online marketplace. Initial Assessment and Strategy Development A good content marketing company wants to know as much about your business as possible. Your initial meeting should include an assessment of your online presence, studying…

Brainstorming Content Ideas When It’s All New to You

Brainstorming Content Ideas When It's All New to You

No one needs to convince you that content is important. After all, how many years have you been hearing “Content is king?” You know that blogging, regular website updates, and other types of content are essential to attract new customers and engage the ones you already have. However, just coming up with ideas can be a challenge when you’re new to the game of content creation. While you have certainly heard of brainstorming, you don’t know how to make it work for you. You’re not alone. According to an article about content creation on Moz.com, few people know how to…

Three Ideas to Bring SEO and Content Marketing Together for Better Results

Three Ideas to Bring SEO and Content Marketing Together for Better Results

There is an awful lot of confusion out there about Search Engine Optimization (SEO), content marketing, and how these two things fit together. Some people treat them as two different things and then feel surprised and disappointed when they don’t see the results they expected. Both are essential and can do important things on their own, but it’s not enough. To achieve the success you desire, you need to bring the two together and take advantage of their potent combination. In this blog post, we’re going to present you with some ideas to combine SEO and content marketing that you…

Ready to Launch Your New Website? Don’t Forget Your SEO Checklist

Ready to Launch Your New Website? Don’t Forget Your SEO Checklist

You have been working on a new website for your company for months. Perhaps you hired a Content Runner writer to produce the home page, about us page, service descriptions, a few blog posts, and other pages that describe what your organization is all about. Maybe you worked with a graphic design or web design company as well. It was a ton of effort, but you have everything pulled together and you’re ready to make your mark on the World Wide Web. However, you need to complete several SEO-related tasks if you want anyone other than your co-workers to admire…

Five Fresh Ideas for Your Content Marketing Strategy

Five Fresh Ideas for Your Content Marketing Strategy

Content marketers can burn out, just like people in any other profession. It’s hard enough to create or outsource great content, let alone know the best way to market it. Your old ideas are getting boring and they’re not producing the engagement you want anyway. If you can relate to any of these statements, here are some ideas you may want to consider from SuperSimpl.com: 1.     Find your top posts and turn them into a slide share. You probably know by now that visual content grabs people’s attention far more than written content alone. You can combine the best of…

Why You Need to Start Your Blog Post with a Bang

Why You Need to Start Your Blog Post with a Bang

In Writing a Headline is Like Going on a Blind Date, we explained how there’s nothing more important than choosing a title for your blog post. After all, people aren’t going to read further if they’re already bored by the title. Now that you have that down, we introduce you to the second-most important thing in writing a blog post: the opening paragraph. An article at copyblogger.com states that having an awesome headline followed by a not-so-great first paragraph is like inviting people to your house and then slamming the door in their face. Ouch! Tips to Keep People Reading…

It Doesn’t Matter if You’re a Great Writer if You Can’t Format a Blog Post

It Doesn’t Matter if You’re a Great Writer if You Can’t Format a Blog Post

You’re writing your first blog post for a promising new client and you want it to be perfect. Maybe you’re starting a blog of your own and you’re not sure how the posts should look. In either case, how you present your blog is just as important as the words you say. Keep in mind that people typically scan written information visually for a few seconds before deciding if they want to invest time in reading the whole thing. You need to format your blog in such a way that it will capture and keep their attention. There We Go…

How to Take the Leap and Write Your First Blog Post

How to Take the Leap and Write Your First Blog Post

  In our last blog post about outsourcing your blogging, we gave you several reasons why regular blogging is important to build brand loyalty and connect with customers. Today, we would like to provide you with some statistics courtesy of Get Spokal: 46 percent of Internet users read one or more blogs every day 61 percent of consumers based in the United States have made a purchasing decision based on information they acquired from reading a blog 69 percent of businesses with an online presence report that blogging is their largest source of lead generation 77 percent of all Internet users…

No Time? Don’t Know What to Write? Outsource Your Blogging Today

No Time? Don't Know What to Write? Outsource Your Blogging Today

By now, you have heard all the arguments in favor of regular blogging: It builds your brand, helps you connect with your readers, and improves your SEO ratings by consistently getting new content out there. Who wouldn’t want these benefits? There’s just one problem, and it’s a four-letter word every content marketer struggles with. T-i-m-e. You don’t have enough of it so you put out a blog maybe once every three months. Readers never know when to expect it so they don’t exactly wait in anticipation or blaze a trail to your website to read it. You don’t get the…

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It would be a rare marketing agency that didn’t know about the importance of social media posts. The problem is, many don’t have the time to create and publish posts consistently or even know where to begin. Many marketers also don’t completely grasp the purpose of social media posts. They might assume that promoting their company or client’s company is the only reason to publish posts on Facebook, Twitter, Linked In, and other social sites. However, building brand awareness, loyalty, and customer relationships is just as important. What Types of Content Interests Your Followers? People follow your company’s social networking…