Articles by Lisa Kroulik

How to Take the Leap and Write Your First Blog Post

How to Take the Leap and Write Your First Blog Post

  In our last blog post about outsourcing your blogging, we gave you several reasons why regular blogging is important to build brand loyalty and connect with customers. Today, we would like to provide you with some statistics courtesy of Get Spokal: 46 percent of Internet users read one or more blogs every day 61 percent of consumers based in the United States have made a purchasing decision based on information they acquired from reading a blog 69 percent of businesses with an online presence report that blogging is their largest source of lead generation 77 percent of all Internet users…

No Time? Don’t Know What to Write? Outsource Your Blogging Today

No Time? Don't Know What to Write? Outsource Your Blogging Today

By now, you have heard all the arguments in favor of regular blogging: It builds your brand, helps you connect with your readers, and improves your SEO ratings by consistently getting new content out there. Who wouldn’t want these benefits? There’s just one problem, and it’s a four-letter word every content marketer struggles with. T-i-m-e. You don’t have enough of it so you put out a blog maybe once every three months. Readers never know when to expect it so they don’t exactly wait in anticipation or blaze a trail to your website to read it. You don’t get the…

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It’s 2017. Why Aren’t You Publishing Social Posts Yet?

It would be a rare marketing agency that didn’t know about the importance of social media posts. The problem is, many don’t have the time to create and publish posts consistently or even know where to begin. Many marketers also don’t completely grasp the purpose of social media posts. They might assume that promoting their company or client’s company is the only reason to publish posts on Facebook, Twitter, Linked In, and other social sites. However, building brand awareness, loyalty, and customer relationships is just as important. What Types of Content Interests Your Followers? People follow your company’s social networking…

Improve Your Content Marketing Strategy by Getting the Whole Company Involved

Improve Your Content Marketing Strategy by Getting the Whole Company Involved

With 2016 on its last breath, content marketers the world over are convening to consider how they can improve their strategy for 2017. They study trends, send surveys to their clients, and make sure they’re up-to-date on the latest Google algorithms for ranking search results. These things are important and can indeed give your company a higher return on investment for its content marketing dollar. However, have you ever considered the results you could achieve by involving everyone in the company? Before you write this idea off as impossible, consider the advice of Dan Steiner of Content Marketing Institute. In…

How to Request Ideas for Blogs with a Holiday Theme

How to Request Ideas for Blogs with a Holiday Theme

It seems like you were just planning your content calendar for 2016 and now the year is on its way out. You would like to connect with your website readers while they’re in a festive holiday frame of mind. You know that a holiday-themed blog – or two or three- would help them identify with your brand and realize that your company is there to solve a problem for them. However, you have a bit of a problem yourself. Even if you could think of what to write about, you just have no time to do it. Maybe you’re like…

My Daily Process as a Full-Time Freelance Copywriter

My Daily Process as a Full-Time Freelance Copywriter

April 2017 marks six years since I took the leap to working for myself as a freelance copywriter. Even after all this time, some days I still can’t believe my good fortune at being able to make a good living doing what I love. However, it is a job just like anything else. It requires self-motivation and organizational skills to do well. I have always had an entrepreneurial spirit so motivating myself to work isn’t so hard. Getting organized is another story. For this blog post, I would like to give you some insight into what my working life looks…

Why Keeping in Touch with Writers from Content Runner is a Good Idea

Why Keeping in Touch with Writers from Content Runner is a Good Idea

Nothing is easy about the process of finding a great content marketing writer. You may test a dozen or more before you find someone whose style you truly love. Not only that, but his or her price is affordable as well. This person consistently meets deadlines while providing the quality content your clients need for their marketing efforts. The two of you work on several projects together and you’re both thrilled with the relationship. That is why it throws writers for a loop when large or long-term clients seem to suddenly vanish from the face of the earth. Why Writer…

Five Content Marketing Trends That Will Just Get Bigger in 2017

Five Content Marketing Trends That Will Just Get Bigger in 2017

Calendar year 2017 may still be three months away, but it’s not too early for content marketing experts to make predictions on growing trends. According to Joe Pulizzi, the founder and CEO of Content Marketing Institute, the most successful organizations will be those that take the time to create a real marketing strategy.  It seems that even experienced marketers focus too much on campaigns and discussing products and services and not enough time on putting a formal strategy in place. Other organizations miss out by not reviewing their marketing strategy nearly often enough. Here are five other growing trends that…

Some Statistics on Freelancers That Might Surprise You

Some Statistics on Freelancers That Might Surprise You

According to a study published by Contently earlier this year, most people are freelancers because they want to be and not because they have to be. Slightly more than three in four people who responded to the survey, which included writers as well as others in creative fields, stated that working as a freelancer was a conscious choice. This is in spite of the well-known stressors that come with the freelancing life, such as a lack of benefits, instability of wages, and tax complications. Of those who started freelancing by choice, 60 percent stated independence and flexibility as their primary…

You’re Never Too Young (or too old!) to Become a Freelance Writer

You’re Never Too Young (or too old!) to Become a Freelance Writer

It’s not easy for a teenager to get his or her first job today. Back when I was in this age bracket in the mid-80s, filling out an application usually meant getting the job without so much as an interview. Fast forward to the present time when my 20 and 17-year-old daughters had a heck of a time landing their first positions for low-paying retail and fast-food jobs. It took so long that I had visions of supporting both of them indefinitely. The mom in me happens to think that these jobs builds character. There’s nothing like working hard for…