Creating a Style Guide for Your Content Runner Project

Creating a Style Guide for Your Content Runner Project

Clearly outlining your expectations is the best way to ensure that you receive quality work from writers at Content Runner. One way to achieve this is to create your own style guide or use one of our four pre-loaded templates when placing an order. These include: Inbound Marketing Guide: This type of content addresses a reader’s need and describes how your company’s products or services can meet it. The content should be informative and genuinely useful rather than purely promotional. Promotional Blog Post: The type of content uses more promotional language than the inbound marketing guide. However, the goal of…

Order Templates are Here!

Order Templates are Here!

Are you tired of entering the same order details into your orders each month? Fret no more as you can now save an order as a template and reuse it on your next order. You can make edits to existing templates and create as many new ones as you like. Share Articles via Email You can now share completed articles to team members via email. Enter up to 10 email addresses and share the article by clicking the symbol with 3 dots in it just to the left of your article title (in the article detail page). Other Small Housekeeping…

Don’t Be Afraid to Write Social Media Posts for Clients

Don't Be Afraid to Write Social Media Posts for Clients

Surely you have noticed the icons for Twitter, Facebook, Google Plus, LinkedIn, and other social media sites with a number by each one when you read content online. The number, of course, indicates how many times people have shared the article or blog post on each social media platform. For content marketers, these numbers mean everything. While we normally produce only the written content for clients here at Content Runner, some clients may also ask you to write corresponding social media posts. This is an excellent way to add to your income and develop long-term working relationships with clients by…

Why You Should Answer Every Client Inquiry

Why You Should Answer Every Client Inquiry

Clients have a number of ways to view the Writer Directory, including by rating, location, Twitter follower count, and most recently logged in. After a client reads your profile, he or she has the option to contact you by clicking on the Send Message tab. As someone who has been with Content Runner for two years and has landed excellent gigs that started with a single email inquiry, I encourage you to respond promptly and thoughtfully to each one. The Year-Long Project I Almost Ignored About 15 months ago, I received an email inquiry from a client who was looking…

Looking for Writers Smarter than Donald Trump?

Looking for Writers Smarter than Donald Trump?

In a February 2016 Seattle Times article, a columnist analyzed parts of Republican presidential candidate Donald Trump’s debate speech and concluded that he speaks to the American public as though they were fourth graders. The Seattle times columnist used the Flesch-Kincaid Readability Scale, which is available with many word processing programs and as an Internet download, to come up with the grade level equivalent. In Trump’s case, his choice of simpler, emotion-laden words appears to be working. According to the article, Trump is reaching a primal state of fear in his supporters with his word choices. He may speak like…

Content Runner March 2016 Updates

Content Runner March 2016 Updates

New User Onboarding Updates New users on Content Runner were a bit intimidated by all of our features and rather than asking questions or reading our help documentation, many of them would never place an order. We are in the process of fixing that, by creating an onboarding help sequence that will pop up useful information for first time users of Content Runner. This should roll out later this week and we are excited! Content Quality Roll Out Complete Our content quality initiative has been fully implemented and we are happy to announce that both the content metrics and revision…

Writing a Headline is Like Going on a Blind Date

Writing a Headline is Like Going on a Blind Date

When you write a headline for an article, blog post, podcast, or even an email, you should feel as nervous as you would meeting someone for a first date. That is because the headline you choose is a potential customer’s first impression of your company. Choose a boring one and he or she will be underwhelmed. Choose a headline for an article that doesn’t follow through with its promise and you will earn the label of click baiter. So how do you get it just right? The answer is to consider some of the formulas described below. What Are You…

How to Write SEO Content

How to Write SEO Content

Perhaps you feel a sense of apprehension when your client asks you to conduct Search Engine Optimization (SEO) research or to include keywords and phrases into your copy. You’re concerned about getting the right formula or weaving words into your writing that don’t sound natural at all. Well, you can relax. The only rule that truly matters with SEO copywriting is that you create something of value to the reader. This lets you off the hook from producing keyword-stuffed drivel that turns readers off and does not get ranked by the search engines anyway. While keyword density was once a…