How to Write SEO Content

How to Write SEO Content

Perhaps you feel a sense of apprehension when your client asks you to conduct Search Engine Optimization (SEO) research or to include keywords and phrases into your copy. You’re concerned about getting the right formula or weaving words into your writing that don’t sound natural at all. Well, you can relax. The only rule that truly matters with SEO copywriting is that you create something of value to the reader. This lets you off the hook from producing keyword-stuffed drivel that turns readers off and does not get ranked by the search engines anyway. While keyword density was once a…

Tutorial: Setting Up a New Account and Placing an Order

Tutorial: Setting Up a New Account and Placing an Order

Getting started on Content Runner is easy and this tutorial will walk you through how to create an account and place your first order. For your first project, we recommend one of 2 options: Navigate to the Writer Directory, review writer profiles message writers that you like about your project. Once you find the writer you want to work on your article, you can send them a direct order. Alternatively you can post your article as a “Pool Order” to the Content Runner “Site Wide Favorite” writers and first come first serve one of them can pick it up and…

How to write an eBook

How to write an eBook

eBooks, which Amazon introduced with the release of its Kindle reader in 2007, have leveled the playing field for authors. In the old days of trying to publish a book, an editor for a major publishing house was the one to decide whether an author’s work had merit. With self-publishing, readers alone make this decision. Now that the sale of eBooks has surpassed traditionally printed books, would-be authors everywhere are considering the numerous benefits of self-publishing. Some of these include: Ability to publish with the push of a button Writer profits maximized compared to traditional publishing methods Minimal expenses if…

How to Write a Summary of an Article

How to Write a Summary of an Article

People who search for information on the Internet are busy just like everyone else. While they might click away when presented with a long article, they are much more likely to read a summary. The trick for you as a content marketing writer is to make your point quickly and concisely. Using formatting features such as extra white space, bolding, and bullet points can help the reader scan the summary to find exactly what he or she needs. Know the Reason of Your Article Summary and What to Include When planning your article summary, it’s best to have an idea…

How to Write a Business Proposal

How to Write a Business Proposal

Before you write a business proposal, it’s important to conduct research on your customer in order to cover the issues that are most important to them. This background information is essential so you can write a proposal that answers the prospect’s questions and persuades him or her to choose your company to meet a pressing need. Your proposal should demonstrate that you know what is important to the customer instead of containing only selling points. Below are several ways you can conduct this research so you are as prepared as possible when it comes time to write the proposal. Schedule…

Content Runner Integrates with Act-On to Streamline the Content Marketing Process

Content Runner Integrates with Act-On to Streamline the Content Marketing Process

Partnership Provides Act-On Users with Access to Expert Writers Seattle – January 13, 2016 – Content Runner, a leading marketplace for connecting users and agencies for the creation of unique written content, today announced that it has partnered with Act-On Software, the leading provider of marketing automation for mid-sized businesses. Act-On users can now leverage Content Runner’s network to collaborate with writers and create content, and seamlessly import the content into their Act-On account. Content Runner’s integration allows Act-On users to readily access written content developed in Content Runner and easily deploy it in an Act-On marketing campaign. “You need your…

How to Create a Marketing Plan

How to Create a Marketing Plan

Creating a marketing plan is a daunting task for many entrepreneurs, but it doesn’t have to be if you keep it simple. According to an article in Inc. Magazine, you can break the process down into several sub-tasks and end up with a finished product that is less than 15 pages. However, it’s important to decide on the following before you start: Task Delegation: To avoid conflict and wasted effort later, your team should decide upfront who is going to take responsibility for certain tasks. Set completion dates for each of the sub-tasks that are well in advance of the…

How to Write a Product Description

How to Write a Product Description

Writing a description of a product seems like something that would be simple until you actually try to do it. According to the website Practical Ecommerce, descriptions must be unique, compelling, and informative to capture the attention of online shoppers. Uniqueness is also essential to avoid a Google penalty for copying descriptions for identical products from competitors or having little variance to your word choice for products in the same category. The person reading a product description needs to see the value in it before even considering taking the next step and making a purchase. If it’s dull or doesn’t…