How to Use Content Runner’s Idea Engine to Write About Literally Anything

How to Use Content Runner's Idea Engine to Write About Literally Anything

Writer’s block is the rocky shoal upon which many a promising blog founders. Coming up with new and interesting ways to tackle important subjects is a constant struggle, and sometimes you just plain run out of ideas. That’s okay: don’t give up and check Facebook just yet. Whether your niche is tiny hats for kittens, home improvement and design or aluminum manufacture, Content Runner’s Idea Engine is here to help. Start Big Having trouble narrowing […]

We Changed the Way Open and Contact Orders Work – Here’s What’s Different

We Changed the Way Open and Contact Orders Work - Here's What's Different

As we find ourselves in the middle of Pumpkin Spice Latte season (and quickly hurtling toward the only time of year when Egg Nog Lattes are permitted to exist without being declared a crime), the wind whipping at the trees and the clouds hunching grey overhead, we must concede that change is afoot. The leaves shift from verdant to auburn, shake loose from the branches and fall to our feet in drifts. Our light, summery […]

Crafting Better Instructions for Writers

Crafting Better Instructions for Writers

Good content requires good writing, and when you’re working with freelance writers, clear communication is paramount. You need to tell your writers exactly what you want from them, so they can produce content that works for you with minimal revisions and edits. The system we use at Content Runner lets you to send an article back for revisions, allowing writers to correct mistakes they may have made. This is very useful, but ideally, everyone wants […]

Back to Basics: Informative Content for Orthodontists

Back to Basics: Informative Content for Orthodontists

When you have a business that serves the general populace, writing content can get tricky. Digging down into, for example, the history of braces might be interesting for other orthodontists, but chances are that potential patients won’t be as excited. They want to know that you know what you’re talking about, obviously, but intricate discussions about orthodontic practice might be lost on them. So if you’re trying to bring in new customers, you need to […]

Creating the Content Runner Blog Audit

Creating the Content Runner Blog Audit

Last week I set out to audit our blog, to get an idea of what content we’ve posted in the past. I wanted to learn which of those items were popular, and figure out why. I was inspired by this article, which outlines a nice, detailed process for performing such an audit. That blog has a lot more content than ours, so I didn’t follow that model exactly and, to be honest, some of the more complicated parts of […]

But What’s My Motivation?

But What's My Motivation?

Canadian pop-punkers Sum 41 have waxed philosophical about motivation, the lack of which they found aggravating, and I’m pretty sure every writer ever has struggled with the same problem. Jack London once said that you can’t wait for inspiration, you have to go after it with a club. So what’s a Writer to do when they’re in a staring contest with a deadline, and have no idea where to start, or can’t get up the […]

Why Your Cozy Little Bookstore Needs Social Media

Why Your Cozy Little Bookstore Needs Social Media

Smart phones, ebooks, and now 3D printing makes life a lot more like Star Trek, but even Jean-Luc Picard still reads physical books from time to time. For years journalists have been asking if small bookstores can survive in the age of the Internet, but bookstores continue to exist, and succeed, despite competition from companies like Amazon. Heck, local bookstores have been doing just fine in Seattle, where Amazon not only lives but employs a […]

Getting it Right the First Time

Getting it Right the First Time

Content Runner is about connecting Writers and Users, so that the former can provide brilliant content for the latter. We love when people do that, and we also love it when Writers knock it out of the park on the first go, which means faster turnarounds for Users, and faster payment for Writers. Everybody’s happy! So how do Writers go about creating stunning content on their first try, and how do you reduce the amount […]