Some Statistics on Freelancers That Might Surprise You

Some Statistics on Freelancers That Might Surprise You

According to a study published by Contently earlier this year, most people are freelancers because they want to be and not because they have to be. Slightly more than three in four people who responded to the survey, which included writers as well as others in creative fields, stated that working as a freelancer was a conscious choice. This is in spite of the well-known stressors that come with the freelancing life, such as a lack of benefits, instability of wages, and tax complications. Of those who started freelancing by choice, 60 percent stated independence and flexibility as their primary…

You’re Never Too Young (or too old!) to Become a Freelance Writer

You’re Never Too Young (or too old!) to Become a Freelance Writer

It’s not easy for a teenager to get his or her first job today. Back when I was in this age bracket in the mid-80s, filling out an application usually meant getting the job without so much as an interview. Fast forward to the present time when my 20 and 17-year-old daughters had a heck of a time landing their first positions for low-paying retail and fast-food jobs. It took so long that I had visions of supporting both of them indefinitely. The mom in me happens to think that these jobs builds character. There’s nothing like working hard for…

SEO and Content Writing: What’s New and What’s No Longer Useful

SEO and Content Writing: What’s New and What’s No Longer Useful

Content is still king on the Internet, but that doesn’t mean that it’s not in a constant state of flux. What was hot last year may not even be recognizable this year. According to the website Biznology, the goal of content marketing is three-fold: to increase brand awareness, to provide education to current and potential customers, and of course, lead generation. In July 2016, Biznology published the top five content marketing trends that are expected to be hot for the foreseeable future. These include: Automated: With programs such as Curata and others, it has never been easier to automate your…

Content Runner July 2016 Updates

Content Runner July 2016 Updates

We’ve been listening to your feedback and have been making lots of changes to Content Runner. How to Extend Writer Deadlines Ever wanted to give your writer more time on a project? Here’s how you do it: Click on the “Projects” tab of the dashboard Expand your projects by clicking the green + Once you find the article you want to extend the deadline on, click the “i” next to the article and you will see the option to extend the project New Features We Released We’ve been busy the last month, here are the latest updates: You can now…

That Awkward Question: How Much to Pay Freelance Writers

That Awkward Question: How Much to Pay Freelance Writers

  When you’re new to hiring freelance writers from Content Runner, knowing how much to pay can be tricky. You don’t want to pay so little that you receive poor quality in return. Another risk of underpaying is that good writers will abandon your work for better-paying assignments when the opportunities present themselves. On the other hand, you have a budget to maintain and you can’t afford to spend all of it on content. It might sound like a catch-22 situation, but this is a solvable dilemma. Content Runner Stays Out of Price Negotiations If you decide to establish direct…

How to Choose the Best Writers for Your Content

How to Choose the Best Writers for Your Content

Here at Content Runner, we encourage clients to establish working relationships with one writer or a group of writers. However, we understand that finding and evaluating the best people to produce your content isn’t always easy. The challenge is even greater when you need to locate someone with experience writing about a specific niche. We recommend starting your search with our transparent writer directory. Here you can find detailed profiles of each of our writers as well as links to their social media sites. Don’t worry, you won’t have to read through several hundred profiles to find a few potential…

The Advantages of Building Your Content Team with Freelance Writers

The Advantages of Building Your Content Team with Freelance Writers

You may have never hired a writer before, much less built a content team. Understandably, the thought of doing either seems overwhelming to you right now. According to Benji Hyam of the website Grow & Convert, you need to ask yourself a few questions before you start looking for writers. First, decide how much industry experience you require from your content team. Do they need to have deep experience in your particular niche or is it enough to have decent writing and research skills? After answering the first question, the next thing to decide is the type of writers you…

Creating a Style Guide for Your Content Runner Project

Creating a Style Guide for Your Content Runner Project

Clearly outlining your expectations is the best way to ensure that you receive quality work from writers at Content Runner. One way to achieve this is to create your own style guide or use one of our four pre-loaded templates when placing an order. These include: Inbound Marketing Guide: This type of content addresses a reader’s need and describes how your company’s products or services can meet it. The content should be informative and genuinely useful rather than purely promotional. Promotional Blog Post: The type of content uses more promotional language than the inbound marketing guide. However, the goal of…