Outsourcing content marketing: a preflight checklist for hiring freelancers

Outsourcing content marketing: a preflight checklist for hiring freelancers

We’re excited to present you with a guest post from our pals over at Stipso! Check out Stephen McIlkenny’s tips for successfully outsourcing your content to freelance writers: The most common blocker to successful content marketing is an actual or perceived lack of resources — there isn’t enough time or space in the budget, or we don’t have great writers on the team. My company, Stipso, works in the visual content marketing space — and the […]

New Site Feature: Bonuses!

New Site Feature: Bonuses!

We’re constantly striving to improve the Content Runner experience for both our Users and our Writers. At any given time, there are about a thousand and one ideas on the table that we’re working to implement (sorry, Matt!). Our latest and greatest addition to the content marketplace has been a long time coming. You’ve asked for it, you’ve wished for it, and we’ve delivered: Bonuses! That’s right! Now, when a Writer has created a really exceptional […]

Your Grandmother Was Right: How Being Polite Will Help You Get Great Content

Your Grandmother Was Right: How Being Polite Will Help You Get Great Content

We all had a figure in our lives reminding us to be polite. Grandmothers, teachers and assorted well-meaning adults are constantly remind children to be polite, to say “please” and “thank you,” and to mind their manners. As a kid, you may have bristled at the suggestions and muttered a perfunctory “thank you” before returning to play. (I certainly did.) As it turns out, Grandma was right. Politeness really does count, and it can open […]

A Content Marketing Strategy of a Different Color

This bubble map is outta control.

Thinking outside the box can produce many different results. Some of them have changed the world – Nikola Tesla’s many unsung inventions, for instance – while others are a bit cringe-worthy. Great ideas float adrift in a sea of mistakes and missteps. The key to developing an innovative, exciting new content marketing campaign lies in taking risks and braving failures. Brainstorm Brainstorming is always the starting place, but since we’re thinking outside the box, let’s […]

Should You Go For Funny With Your Content?

Should You Go For Funny With Your Content?

You love to laugh. I love to laugh. We all love to laugh. There’s a negligible number of people in this world who don’t love a good guffaw. Most of those are practicing self-deception. Heck, even dogs giggle in their own way. There are very few things as pervasive and equalizing as laughter. No matter what language you speak, if you’re laughing together, you’re understanding one another. Laughter is a powerful, unpredictable reaction; to harness […]

We Love Content Runner, You Love Content Runner, Now Let’s Share

We Love Content Runner, You Love Content Runner, Now Let's Share

If you want to spread the gospel about Content Runner, we’re here to help! You can now tell up to 10 of your friends about Content Runner and we will pay you $5/email. You get money for more articles, your friends learn about us and we get a new customer, everybody wins. Click on the Account tab then “Refer a Friend” and get started!

A Niche Idea: Discovering Your Writing Specialty

A Niche Idea: Discovering Your Writing Specialty

It’s counter-intuitive: how could limiting your options result in more work? As a Writer and a freelancer, you’re always reluctant to close a door, not knowing if there’s a window available to open. But aligning yourself with a niche will only increase your employability; after all, it’s hard for specialized industries to find a person with both the writing talent and the expertise to write knowledgeably about a subject. Once you find your clients, you’ll […]

Featured Member of the Week – Felicia Crawford

Featured Member of the Week – Felicia Crawford

We’ve got a few team members who are reluctant to divulge their deepest secrets in this blog (looking at you, programmers), so purely out of necessity, the next Content Runner Member Spotlight will feature … yours truly! Tell you about yourself. Are we defined by what we love? If so, I would be a glorious conglomeration of Neil Diamond, dachshunds, early 90s R&B, and various cartoons. If I could be any character in a book, […]