Spinning Out of Control: The Importance of Unique Content

Spinning Out of Control: The Importance of Unique Content

Almost every thought you’ve thunk has already been formed by another person, in another place or time. This isn’t to say your thoughts aren’t important; this just means that humanity, as a whole, participates in this wonderful and far-reaching shared experience of thought exploration. Regardless of how they came to be, your thoughts are unique because they’re your own creation, an ethereal byproduct of your experience and your intelligence that can float away on a updraft of […]

Contented Creation: A Writer’s Cheat Sheet

Contented Creation: A Writer's Cheat Sheet

To be an editor, you have to be a writer. I know how hard it is to jackhammer through a wall of writer’s block, and how frustrating it can be to receive critiques on your art. I know the moment deepest dark turns into early morning, because I’ve had a tight deadline or two. Writers are the lifeblood of content marketing. Without you, it would just be marketing, which would just be Don Draper waxing […]

Tips For Generating Blog Traffic

Tips For Generating Blog Traffic

You may have some of the most important, compelling, hilarious content on your blog, but without readers, that literary gold can be easily lost among the vast mountains of content available on the Internet. There is no subject untouched by the world wide web, and few things you cannot, in some shape or form, purchase. The Internet has opened up an unlimited exchange of products and information, and without some direction, traffic is scattered and […]

The Delicate Art of Product Descriptions: A How-To For Ecommerce

The Delicate Art of Product Descriptions: A How-To For Ecommerce

Aside from offering quality products, a business’s key to success  is their visual merchandising. Almost every store you’ll ever enter employs it, and most hire professional teams to create visual strategies and regularly swap old displays for new ones. Let me paint you a little picture of how good merchandising can enhance and inspire a shopper’s experience: You stroll into the shop, the entrance garlanded with strings of abstract paper flowers. A spicy, floral fragrance, evocative […]

Love Letters to Your Audience: How to Create Heart-Pounding Content

Love Letters to Your Audience: How to Create Heart-Pounding Content

In high school, I once received a love letter from a boy. “You get me through the school day,” it read, “You are the gleam in my eye.” While I now understand that to be a mildly sinister sort of phrasing, at the time, it made my heart pound. I drafted and crumpled endless replies. I showed all my friends. “I’m the gleam in his eye,” I declared proudly, thrilled. Whether you’re a reader or […]

Content Versus Copy: The Ultimate Marketing Showdown

Content Versus Copy: The Ultimate Marketing Showdown

In the new world of the digital blogosphere, companies and individuals look to create interesting, informative posts that will grab the attention of their audience. In order to be successful, it is important to understand the difference between copy and content, and which of these best suits your needs. While they may appear at first to be quite similar, it is important for writers and publishers to understand that they are as different to one […]

Stumped? 6 Secrets for Idea Generation Success

Stumped? 6 Secrets for Idea Generation Success

Idea generation is easily the most difficult part of content production. Some days ideas come to you nonstop, but some days are marked by a glaringly empty document staring back at you as you wrack your brain for anything to write about. For those latter days, it pays to have a few creativity-boosting tactics on hand. The next time you find yourself stumped, try out some of these tried and true methods for jumpstarting your […]

How Viral Marketing Can Help You Generate Ideas

How Viral Marketing Can Help You Generate Ideas

Nowadays, it’s nigh on impossible to have gotten to this point in your life and not experienced some form of viral marketing. Even if you do your darnedest to stay on task online, viral marketing catches up with you eventually. Whether it’s a secretive campaign to get you curious about a movie, a shocking TV commercial, or a friend handing you a self-recorded VHS tape in the 90s, chances are you’ve been exposed. Viral marketing […]